Ella Mills’ Plants Brand Reveals New Look Celebrating Natural Ingredients
Plants, the plant-based brand by Ella Mills and the team behind Deliciously Ella, has announced a rebrand developed by the agencies Sonder & Tell and Belief Machines. The new branding is said to emphasise real plant-based ingredients, abundance, ease, and taste. It aims to honour the products’ previous branding while broadening their appeal and communicating a new “flavour first” identity. The updated packaging features oversized ingredients and meals, along with bold colour blocking to ensure visibility and differentiation on shelves. A cohesive visual system has been created to provide consistency and quick consumer recall. To design the new branding, Belief Machines analysed key supermarket trends and the evolving plant-based category. The resulting rebrand aims to celebrate the natural ingredients in the Plants product range, while …