After recently posting a record-breaking Q3 – including a 298% sales increase – Canadian plant-based ecommerce platform PlantX has announced the appointment of vegan chef Matthew Kenney as its new Chief Culinary Officer. The deal also includes a five year partnership with his global plant-based lifestyle brand and the acquisition of its California-based vegan store New Deli.
Impossible Foods Debuts First In-Person Foodservice Concept at XMarket in Chicago
Impossible Foods has announced the launch of its first foodservice industry concept, Impossible Quality Meats. The pop-up restaurant, located in the XMarket Food Hall in Uptown Chicago, will officially open on Tuesday, August 13, offering a range of plant-based dishes made from Impossible’s meat alternatives. The Impossible Quality Meats menu will feature options like the Impossible Breakfast Sausage Sandwich, Impossible Asian Style Meatballs, and the Impossible Chicago Style Hot Dog, among others. For dessert, the pop-up will offer Oatly Soft Serve in flavors such as vanilla, chocolate, and a swirl of both. Peter McGuinness, president and CEO of Impossible Foods, explained the company’s motivation behind this new venture: “Impossible began as a foodservice brand, launching our flagship beef product in 2016 with some of the best …