Playground co-founders inc Christina Aguilera

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Christina Aguilera Joins Vegan Sexual Wellness Brand Playground as Co-Founder

Playground, a sexual wellness brand of water-based personal lubricants created by women for women, announces Grammy Award-winning singer-songwriter Christina Aguilera has joined as co-founder and chief brand advisor. Aguilera will work alongside CEO Catherine Magee and Co-founder Sandy Vukovic, to shed stigma around the discussion of sexual health and “further champion the brand’s mission to create an open dialogue around sexual wellness”. Playground creates intimate health products consciously designed for women’s skin, stating that while others focus purely on lubrication, Playground products “hydrate, soothe and spark the libido with plant-based ingredients that are clean, vegan and free of harmful ingredients – it’s like premium skincare for the vagina.” The brand’s debut collection of personal lubricants start at $25 with the aim of democratizing access to …

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