Kobi with Pleese logo

© Pleese Cheese


Kobi Regev, CEO of Pleese Foods, Shares Entrepreneurial Advice from a Star-Studded List of Industry Legends

Kobi Regev is the co-founder and CEO of Pleese Foods Inc, a New York City food company that created Pleese® Plant Based Cheese. Founded in 2017, Pleese’s meltable cheese designed for pizzas is crafted from a proprietary blend of bean and potato proteins and is free from allergens such as soy, seeds, wheat, and nuts, as well as being OU Kosher certified, and recently gained nationwide distribution through Performance Food Group. In this very special, and lengthy (well worth ten minutes of your time) contribution, Kobi speaks to a host of outstanding figures from the global vegan business scene, including Jennifer Stojkovic of VWS; Jason Rosenbaum, co-founder of Actual Veggies; Seth Goldman, co-founder of Honest Tea, Just Ice Tea and PLNT Burger; Joe Hill, co-founder …


Pleese Cheese shreds

© Pleese Cheese

Cheese Alternatives

Pleese Cheese Partners with Performance Food Group for Nationwide US Expansion

Article amended 12 April to reflect Webstaurant’s shipping capabilities, at the company’s request. Pleese Cheese, a NYC-based plant-based pizza cheese brand, has announced a national expansion in partnership with Performance Food Group (PFG), a leading American foodservice distributor with a network of 150 hubs and 300,000 restaurants. The company creates plant-based cheese alternatives designed specifically for pizza, offering a delicious, melty option free from dairy, nuts, and soy. Crafted with a mixture of fava bean protein, potato, and coconut oil, its formulation prioritizes meltability. This cheese substitute adopts a clean label strategy, utilizing a minimal selection of natural ingredients. Following its launch in 2022, the company originally partnered with Webstaurant Store to serve the US foodservice market through ecommerce. However, it found that one of …


Pleese Cheese Vegan Pizza

©Pleese Cheese

Retail & E-Commerce

Pleese Cheese Partners With Webstaurant Store for First Online Retail Launch

Pleese Cheese, makers of innovative dairy-free pizza cheese, announces the launch of its product into Webstaurant Store, an online foodservice retailer. Customers outside of the company’s distribution zones can now purchase Pleese Cheese’s “game-changing” mozzarella shreds in bulk packs. The company is also rolling out a smaller-format product for supermarkets beginning in 2023.  Through its Webstaurant partnership, co-founder Kobi Regev says restaurant owners now have a greater selection of quality dairy-free cheeses to choose from without the constraints of their distributors. According to Regev, the average restaurant is losing $3,000 a month by not offering vegan cheese options.  “Consumers don’t want soy cheese, and restaurant operators don’t want to mess around with a strange liquidy format, they want something simple, allergen friendly that tastes good …


Mora Vegan Pizza NYC

©Mora Pizza

Gastronomy & Food Service

Mora Pizza Opens Manhattan’s First Vegan Pizzeria with Innovative Pleese Cheese

Mora Pizza has opened what is claimed to be the first fully vegan pizzeria in Manhattan. To create authentic New York-style pizza, the shop is serving Pleese Cheese, an innovative plant-based brand developed to perfectly melt on pizza.  Classic and beyond Located inside the Vegan on the Fly restaurant on West 45th Street, Mora Pizza offers a smorgasbord of decadent dairy-free pizzas ranging from traditional to the highly unusual. Founded by Jonathan Mora, a 3rd-generation pizza maker, the ever-changing menu includes everything from classic cheese and Margherita to Buffalo Mac, Hot Chicken, S’Mores and Birthday Cake pizzas.  Mora Pizza recently re-located from Miami, where the shop’s old-school, hand-tossed pizza and authentic-tasting cheese attracted a loyal customer following. On its Instagram page, Mora has hinted at …


Founded by Kobi Abev ( pleesecheese tm) • Instagram photos and videos

©Pleese Cheese

Food & Beverage

Pleese Foods Develops Gamechanging “New Yorker Approved” Vegan Pizza Cheese – Free of Nuts, Soy & Gluten

New York-based Pleese Foods, supported by Harlem incubator Hot Bread Kitchen and backed by Big Idea Ventures’s New Protein Accelerator, debuts a game-changing pizza cheese developed with the help of pizzerias across New York and with a big difference. Co-founder Kobi Regev tells us the secret behind what makes this one unique.