NotCo Joins Brazilian Companies to Launch Base Planta, a New Association to Make Plant-Based More Accessible
NotCo Brazil has joined Brazilian plant-based companies NUDE, Positive Company, and Vida Veg to launch Base Planta, an association seeking to make plant-based foods more accessible to consumers. The group will establish a dialogue with authorities, suppliers, regulators, governments, and commercial partners searching for better prices, and more favorable conditions to propel the development of the sector in Brazil. Base Planta will act as a representative of the plant-based market in the country, searching for fiscal equality with animal-based products. According to the association, while plant-based milk pays a federal tax of 9.25%, UHT milk (of animal origin) does not. Additionally, plant-based products include municipal, state, and federal taxes making them more expensive. Base Planta believes that by making taxes more fair and balanced, they will be able …