Alt Protein Pet Food Brand THE PACK Announces Acquisition by Prefera Petfood
UK-based alternative protein pet food brand THE PACK has announced its acquisition by Prefera Petfood SRL, a producer of premium natural wet foods for cats and dogs. As part of the deal, THE PACK founders Damien Clarkson and Judy Nadel will join the Prefera team to drive the growth of the brand across the UK and Europe. Several new high-quality nutrition products are expected to be brought to market through the partnership. The news comes just a month after Prefera Petfood partnered with biotech company Biocraft Pet Nutrition to commercialize cat food made from cultivated mouse meat. “THE PACK has been one of the pioneering companies in the emerging alternative protein pet food market,” said Nicola Magalini, Managing Partner at Prefera Petfood. “Prefera is excited …
