HFSS-Compliant Snack Brand Pri Bakes Continues to Expand in the UK & Internationally
In the UK, HFSS (high in fat, sugar, and salt) laws have recently been brought in to restrict the promotion of less healthy foods. Foods considered HFSS cannot be featured in prominent positions in stores, such as at checkouts and on aisle ends, and may also be banned from multi-buy deals in the future. Pri Bakes was one of the first confectionery brands in the UK to become HFSS-compliant, after reformulating its products in 2022. This has boosted the company’s success, as retailers are increasingly looking to include compliant products in offers such as meal deals. For example, health and beauty chain Boots has recently begun offering Pri Bakes’ Oaty Pie range — including Peanut Butter, Pecan Pie, and Cashew Butter flavours — as part …