Most alt-protein companies start out by making the basics, like burgers and nuggets. But US-based Prime Roots has taken a different approach, aiming to make plant-based comfort foods that aren’t widely available.
Prime Roots Achieves ‘First’ B Corp Certification for a Mycelium-Based Food Company
Prime Roots, maker of innovative Koji-Meats, announces it has become the ‘first’ mycelium-based food company to receive B Corp certification. Through this recognition, Prime Roots states its company will equitable benefits consumers, employees, communities, and the environment. Co-founded by Kimberlie Le, Prime Roots has transformed from a company primarily focused on ready-made meals to an animal-free deli meat brand. Aiming to disrupt the $300Bn bulk deli industry, Prime Roots creates realistic deli meat slices using koji mycelium – a versatile type of fungi. Ancient ingredient According to the company, koji is a traditional ingredient used for centuries to make foods like miso and soy sauce, and is a popular ingredient in Michelin-starred restaurants. Prime Roots says koji’s long, microscopic fibers can closely replicate the structures …