From today, October 27th, select Whole Foods locations in the Bay Area will offer a range of plant-based ready meals from Prime Roots featuring its famous bacon which sold out almost immediately upon its launch this March. The range also includes new beef and chicken, all created with koji-based proteins.
Prime Roots
Prime Roots Debuts Vegan Bacon Made from Koji Fungus, Sells Out Almost Immediately
Prime Roots, a plant-based high protein meat alternative company which makes products from a fungus called koji, recently launched a bacon which can be ordered online and shipped directly to your door. Prime Roots’ founders Kimberlie Le and Joshua Nixon say that the vegan bacon was sold out almost immediately.
Forbes Says That Vegan Bacon Products are the “Next Plant-Based Frontier”
Forbes reported yesterday about the rise in plantbased, citing Beyond Meat as the key driver behind the industry and vegan bacon as the next trend. Beyond said last year that they would be developing a plantbased bacon in 2020, but which other brands are competing and why is it so imperative that vegan bacon exists right now?
