Probios Acquires BiotoBio in “Most Important M&A Transaction of the Year” in Food Health & Wellness
The Italian company Probios announces the acquisition of BiotoBio with the support of Agreen Capital. Probios aims to strengthen its position in the European health and wellness food sector via BiotoBio, a leading Italian supplier of organic, healthy and natural foods and cosmetics. The acquired portfolio includes the brands Baule Volante, Finestra sul Cielo, Fior di Loto, and Vivibio. According to Probios’ management, this is a “transformative” deal and an important step in the strategic plan of Probios and Agreen Capital to consolidate a leading centre for organic, healthy and natural food in Europe. Probios’ previous investor, EcorNaturaSì, will retain a minority stake. “This acquisition – the most important M&A transaction of the year so far in the Food Health & Wellness sector – will …