outlier protein wamame foods

© Wamame Foods


Wamame Foods Unveils “World’s Highest Protein Content” Meat Alternative, Outlier Protein

Wamame Foods, a company recognized for its plant-based product line Waygu, has launched a new protein alternative called Outlier Protein. This product, made using only seven ingredients, boasts a protein content that the company claims is 64% higher than that of cooked ground beef. The launch of Outlier Protein was announced in a press conference today, with Blair Bullus, president of Wamame Foods, commenting, “This is a complete protein, and it uses only seven ingredients. […] It uses the same protein isolates that you’d find in protein bars and protein shakes, but we’re now able to create them into meat products, which allows us to actually create new products that have a significant nutritional advantage over other animal-based proteins.” The product is formulated from natural, …


Plant Based Food Week Canada

© Plant-Based Foods of Canada

Fairs & Events

Canada’s Third Annual Plant Based Food Week to Showcase Innovation in Plant-Based Sector

Canada is gearing up for its third annual Plant Based Food Week, slated for April 15-29, 2024, a joint initiative by Plant-Based Foods of Canada (PBFC) and Protein Industries Canada. The event is designed to draw attention to the growth, variety, and ecological benefits of plant-based food products. Studies highlight a growing interest in plant-based products in Canada, with Dalhousie University reporting that one in five Canadians buy plant-based alternatives. Although a large proportion of Canadians may be unwilling to give up meat entirely, as revealed in a recent survey from Sodexo, nearly half of consumers are interested in reducing their intake. The upcoming Plant Based Food Week seeks to support this trend by motivating Canadians to try more plant-based foods, encouraging the incorporation of …



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Protein Industries Canada Announces $6.9M Project for Novel Hemp and Sunflower Protein Ingredients

Protein Industries Canada unveils a new initiative aimed at bolstering the nation’s supply of protein-rich ingredients derived from hemp and sunflower. This venture, backed by a collaboration with Burcon NutraScience, HPS Food & Ingredients, and Puratos Canada, aims to bolster the supply of plant-based protein ingredients in Canada and offer food manufacturers an expanded array of protein alternatives focused on both functionality and taste. This project is notable in its approach to acknowledging the applications of hemp and sunflower flour, through which Burcon seeks to extract hemp protein isolate, sunflower protein isolate, and sunflower protein concentrate. These ingredients, novel to the market, are anticipated to cater to the needs of food and beverage manufacturers striving to provide Canadian consumers with nutritious, sustainable, and flavor-neutral protein …


Avena Foods oats and pulses

© Avena Foods

Investments & Acquisitions

Protein Industries Canada Announces $19.2M Investment in Canadian Plant-Based Ingredients Project

Global innovation cluster Protein Industries Canada has unveiled a $19.2 million investment initiative to develop innovative Canadian ingredients for new snack and food options. Avena Foods, a key player in this project, will leverage the funding to create oat and pulse ingredients that will replace processing aids in products by Big Mountain Foods, Danone Canada, and Old Dutch Foods. This will lead to new consumer offerings, including allergy-friendly alternatives. The Honourable François-Philippe Champagne, Minister of Innovation, Science, and Industry, stated, “The global food market is in need of sustainable and nutritious ingredients, and Canada is helping meet that demand. By supporting projects like this one, Protein Industries Canada, one of Canada’s global innovation clusters, is securing Canada’s position as a global supplier of plant-based ingredients.” Protein …


Konscious Foods

© Konscious Foods

Investments & Finance

Protein Industries Canada Partners with Konscious Foods to Elevate Plant-Based Seafood

Protein Industries Canada has introduced a significant initiative for the Canadian alternative seafood sector with its collaboration with Konscious Foods, Avena Foods, and Canadian Pacifico Seaweeds (CPS). Leveraging the success of Konscious Foods’ frozen and ready-to-eat plant-based sushi, this project aims to enhance the nutritional value of existing plant-based seafood products while also developing novel offerings. The project has already garnered praise from government officials for its contribution to addressing the global demand for seafood alternatives and bolstering Canada’s position in the plant-based food market. François-Philippe Champagne, Minister of Innovation, Science and Industry of Canada, stated, “There is an ever-growing global demand for seafood, and this project is helping to meet that demand by offering an alternative plant-based option that expands the range of healthy …


Protein Industries Canada salmon announcement

globenewswire / Protein Industries Canada


$11.4M Investment Set to Revolutionize Canadian Market With “Category First” Whole Muscle Salmon

Protein Industries Canada announces a significant investment in the advancement of novel food options for Canadian consumers, marking the inaugural project investment within its second mandate. The initiative will combine the expertize of New School Foods, Liven Proteins, and NuWave Research to commercialize a plant-based whole-muscle salmon product, and notably, the announcement shortly follows the formation of the world’s first alternative seafood association, Future Ocean Foods. The three companies will work together to bring to market a whole-muscle cut of plant-based salmon “that transforms from raw to cooked” (no further information is given as to the manner of the “transformation”). Described as a category first, the media release states that the salmon product will offer the same taste and texture as conventional salmon. A trio …


Impossible Meatballs

©Impossible Foods

Market & Trends

Ernst & Young Study Defies Plant-Based Market Decline, Anticipates Global Growth to Soar from $16.5 to $139 Billion by 2035

A recent study conducted by Ernst & Young projects substantial, global growth in plant-based protein sales by 2035. According to the report, global plant-based meat sales are anticipated to soar from $16.5 billion in 2021 to $139.4 billion by 2035, representing a compound annual growth rate (CAGR) of 16.5 percent.  Funded by Protein Industries Canada, the study leverages data from the Food and Agriculture Organization, Good Food Institute, and other third-party sources to examine factors impacting the plant-based protein market, including increased price sensitivity, tight labor markets, higher preference for healthy foods and rapid growth in emerging markets.  Despite the short-term economic challenges, Bill Greuel, CEO of Protein Industries Canada, remains optimistic about the long-term prospects of the plant-based meat sector. He comments, “It’s been challenging …


PIC Artificial Intelligence Projects

©Protein Industries Canada

Startups, Accelerators & Incubators

Protein Industries Canada Launches $10M Fund to Increase Use of AI in Plant-Based Food Sector

Protein Industries Canada (PIC)  announces it is offering $10M CAD for food tech projects that use artificial intelligence to improve plant-based food production. The funds are aimed at accelerating the commercialization of new foods and ingredients while making Canada’s plant-based sector more efficient and sustainable.  According to PIC, an industry-led nonprofit organization, AI has the potential to transform how food ingredient processors and manufacturers operate, especially by increasing the speed of recipe and ingredient formulation. AI also has a strong potential to improve food safety and quality assurance, says PIC.  Wide scope of projects From now until March 31, 2026, PIC plans to invest $30 million into AI projects that wil benefit the plant-based and agrifood sectors. The amount invested in each project will depend on …


Protein Industries Canada Partners with UK for Plant-Based Protein

©Protein Industries Canada


Protein Industries Canada and Innovate UK Partner to Catalyze Plant-Based Food Growth in Both Nations

Protein Industries Canada (PIC) and Innovate UK, the UK’s national innovation agency, announce a new bilateral partnership to advance the connections between both countries’ food sectors.  Through the collaboration, Canada and the UK say they will work together to support innovation of plant-based food and ingredients.  According to PIC, the UK is a “natural partner” given Canada’s position as a top grower and processor of high-protein crops and plant-based ingredients. Canada states it can help supply UK companies with the ingredients they need to create healthy plant-based foods, while giving Canadian companies access to new markets, research and customers.  Meeting in Ottawa The partnership officially launched with a webinar on June 7, which introduced UK and Canadian companies to the opportunities and benefits of cross-country …


Wageningen University partners with Protein Industries Canada

© Wageningen University


Protein Industries Canada Partners With Dutch University to Accelerate Alt Protein Transition

Protein Industries Canada (PIC) has announced a collaboration with Netherlands-based Wageningen University & Research (WUR) to support the transition to healthier and more sustainable proteins. As part of the collaboration, the organizations will commit to exchanging knowledge in order to accelerate the alt protein transition on both sides of the Atlantic. Canada and the Netherlands both have significant agricultural sectors, meaning they have considerable potential to contribute to a more plant-based future. Additionally, WUR is one of 36 universities worldwide with a chapter of the Alternative Protein Project — a student movement dedicated to alt protein education, research, and innovation. “I believe that living within the planetary boundaries is humanity’s greatest challenge. And we need each other’s knowledge and expertise for that. Canada is a …


Protein Canada

© Protein Industries Canada

Investments & Finance

Protein Industries Canada Receives $150M CAD in Federal Funding for Next Five Years

Protein Industries Canada (PIC) announces it has received $150M CAD in funding from the Canadian government to continue to accelerate plant-based protein innovation. François Philippe Champagne, the country’s Minister of Innovation, Science and Industry, today announced the renewal as part of a $750M investment into the Global Innovation Cluster program. The renewed investment brings the total funding of the consortium to $353M from 2018 through to 2028, including $30 million from the Pan Canadian Artificial Intelligence Strategy.  “As a global agricultural powerhouse, Canada has the means, resources, and skill to turn crops into food – and transform the way the world eats, while also bringing solutions to some of the world’s most pressing challenges, including global food security, the environment and human health,” said Bill …


Canadian Partners Launch Alt Seafood

Representatives from Konscious, Merit and Canadian Pacifico Seaweeds ©Protein Industries Canada

Retail & E-Commerce

Canada: Industry Partners Invest $15.3M to Develop New Line of Alt-Seafood Products

Canada’s Konscious Foods, Merit Functional Foods and Canadian Pacifico Seaweeds announce a new partnership to develop an extensive line of plant-based seafood alternatives. Created with a co-investment from Protein Industries Canada (PIC), the line will bring more than 20 sustainably sourced alt-seafood products to North American grocery stores.  A total of $15.3M has been committed to the project, including a $5.5M contribution from PIC. That investment reportedly acted as a catalyst for the innovative partnership, and allowed the project to move at a faster, more efficient pace. The new products will reportedly match the taste and texture of traditional seafood with a focus on clean-label ingredients. To create the line, plant-based seafood brand Konscious Foods will incorporate Canadian-grown and -processed ingredients, including Merit’s pea and …


Canada veg

© Positiffy - stock.adobe.com

Agriculture / Agribusiness

Industry Groups Join Forces to Strengthen Canada’s Plant-Based Food Policies

Protein Industries Canada announces it is partnering with Loblaw Companies Ltd., Pulse Canada, and Plant-Based Foods of Canada to strengthen Canada’s plant-based foods regulations and establish a Regulatory Centre of Excellence.  A total of $1.6 million is being invested in the endeavor, which is Protein Industries’ 38th project announcement aimed at supporting Canada’s growing plant-based food and ingredient sector. Through consumer surveys and experiments, the partners will engage with Canada’s government to address critical knowledge gaps in regulating plant-based food products. The group has identified several key policy areas in need of modernization, including: Protein labelling claims (e.g. determining if a product is a “good source of protein”) Naming conventions (how and when companies can use terms such as “plant-based cheese”, “sausage” or “patties”) Development …


Oat Canada oat milk

©Oat Canada

Agriculture / Agribusiness

Protein Industries Canada Invests $4.1M in Better Oat Protein from Oat Canada & Roquette

Nonprofit consortium Protein Industries Canada (PIC) announces a $4.1 million investment to develop novel, nutritionally superior oat ingredients and products, including Canada’s first oat-based protein.  The project, which will involve a collaboration between beverage brand Oat Canada and ingredient supplier Roquette, aims to build on Canada’s status as a leading global oat producer by expanding applications for its vast oat crop. In order to meet growing demand for sustainably produced foods and to strengthen supply chains, the project also hopes to significantly grow Canada’s domestic processing capabilities.  “Increasing our domestic ingredient processing capacity is one of the most important steps in strengthening Canada’s economy and food supply chain, as well as the health of our environment,” says Protein Industries Canada CEO Bill Greuel.  New oat research …


Plant Protein Sources

© Maria Raz - stock.adobe.com

Investments & Finance

Canadian Firms Seek $200M to Grow Country’s Plant-Based Protein Industry

A group of Canadian investment and protein firms is looking to raise $200 million in equity capital to finance the next generation of plant-based food processors, according to Real Agriculture.  The consortium, led by Bellwood Partners and Champlin Advisory, ultimately aims to build a pool of capital exclusively for the domestic processing sector, says Protein Industries Canada (PIC). To achieve that, the group will first consult an advisory board to identify major barriers to raising capital for plant-based processing.  PIC and its partners are expected to contribute $2.4 million to the equity fund, with the larger consortium program contributing an additional $1.8 million. Staying relevant Plant-based protein is a massive economic opportunity for Canada, said PIC, and the country needs to spend significantly more capital …


©Merit Functional Foods

Agriculture / Agribusiness

Protein Industries Canada Invests in $7.9M Plant Protein Project for Canadian Brands such as Daiya & Merit Functional Foods

Protein Industries Canada recently announced a co-investment into a project that will utilize some of Canada’s most widely grown crops in the development of new plant-based foods and ingredients. “Adding value to our crops by turning them into innovative food products is a boon for our communities and the Canadian econom” Protein Industries Canada is providing half of the investment into the project, with Merit Functional Foods, TWC Nutrition, Daiya Foods and Grand River Foods together investing the remaining half for a total project investment of $7.9 million. Together the companies will utilize Merit Functional Foods’ pea, canola and blended pea-canola protein ingredients in new plant-based products. As we reported in June 2020, Prime Minister Justin Trudeau announced $100M for the Canadian plant-based industry, through …


protein powder

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Company News

Protein Industries Canada Partners with Plant-Based Brands to Develop New Uses for Pulse Flours

Protein Industries Canada, a not-for-profit organisation aiming to position Canada as a source of quality plant proteins, has announced a collaboration with several plant-based and gluten-free brands. The organisation will work alongside Avena Foods, Daiya Foods, Big Mountain Foods, Bakenology, and The Village Bakery to research and develop new applications for pulse flours.


Protein Industries Canada

©Protein Industries Canada


Protein Industries Canada Invests in the Development of High-Protein Pea Varieties to “Revolutionize the Plant-Based Ecosystem”

Protein Industries Canada is an industry-led supercluster founded to position Canada as a global leader for high-quality plant protein. The mission of the not-for-profit organization is to invest collaboratively in plant-based projects to ensure the competitiveness of the Canadian plant-based sector.