Sustainability Can’t Just Be a Slogan: What Plant-Based Brands Must Learn
For years, some plant-based brands have leaned on an unspoken assumption: ‘because our products are lower impact, we don’t need to say much more.’ But that logic no longer holds. Today’s consumers are savvier, more sceptical, and more demanding. Many already assume that plant-based foods are more sustainable – and they want to know how. They’re asking tough questions. Where are the ingredients sourced from? What about packaging? A recycled colour palette and vague green claims no longer cut it – and in many cases, they undermine trust. In a world where almost every brand is talking sustainability, the ones who stand out are those who communicate it not as a side note, but as a central part of who they are. That doesn’t mean …
