Pulmuone dumplings

© Pulmuone

Products & Launches

Pulmuone and Nasoya to Debut New Asian-Inspired Plant-Based Products at Expo West

Pulmuone, a leading global tofu manufacturer and the parent company of US plant-based brands Nasoya and Wildwood has announced that it will unveil a range of new plant-based products at the upcoming Natural Products Expo West, which takes place from March 14-16 in Anaheim, California. Among the company’s highlighted innovations are Nasoya’s latest Asian-inspired plant-based cuisine options, including an updated format for its vegan dumplings with dipping sauces, a novel lineup of vegan dressings, an exclusive preview of a new plant-based chicken product, and a limited-edition packaging design for its tofu range in honor of April’s Earth Month. Director of Marketing Communications and Consumer Insights at Pulmuone, Ellen Kim, noted, “Americans are expecting more of their plant-based products and are eager for them to feature globally-inspired flavors …


Infinite Roots team

Cathy Hutz (co-founder), Philipp Tigges (CFO), Dr. Mazen Rizk (founder and CEO) and Dr. Thibault Godard (co-founder) © Infinite Roots

Company News

Mycelium Tech Infinite Roots Announces Strategic Partnership with Pulmuone

Mycelium tech company Infinite Roots, formerly Mushlabs, announces a strategic partnership with Pulmuone, a leading food manufacturer from South Korea. Together, the companies intend to develop innovative protein products specifically tailored to the needs and taste preferences of the South Korean market. Infinite Roots has developed a patented method to use mycelium in innovative ways for food production. Just last month, the German startup secured $58 million in an oversubscribed Series B round, said to be Europe’s largest-ever investment in mycelium. On the other hand, Pulmuone, known for its tofu products, owns the Nasoya brand, famous for its plant-based steak line Plantspired which is hugely popular domestically as well as in the US, and is catering to the increasing interest in plant-based products in the …


Ellen Kim, Nasoya

Ellen Kim, image courtesy of Nasoya


Nasoya: “We Really Cracked the Code to Create a Plant-Based Steak That Tastes Great”

We have been following the launches and developments of Nasoya since its parent company Pulmuone entered the plant-based meat category in 2021. The South Korean leader launched the Plantspired line under the Nasoya brand the following year, which has seen huge success (with sales up by an impressive 800% in October of last year) and multiple flavor extensions for the notable Plantspired steak which was featured in our recent roundup of popular plant-based steaks around the world. Nasoya is certainly one to watch, in our humble opinion. Marketing Director Ellen Kim kindly took the time to tell us more about the brand and its plans for the future. Can you please introduce Nasoya? Nasoya is the nation’s leading brand of tofu and Asian-inspired plant-based foods, …



New Gochujang Steak © Nasoya

Meat- and Fish Alternatives

Nasoya Introduces New Flavors to Award-Winning Plantspired Steak Range in USA

Nasoya, a brand under Pulmuone Foods USA, a wholly-owned subsidiary of Pulmuone South Korea, is known as the maker of the country’s leading brand of tofu, with a nearly 70% market share in the US. Ahead of Expo West, the company announces two flavor extensions to its Plantspired range: Plantspired Plant-based Steak is now available in Korean Gochujang flavor, while Plantspired Toss’ables adds a new Sweet Chili variety.  Steady success in the category Following the hire of ex-vice president of Johnson & Johnson Kilsu Cho as General Manager in 2019, Pulmuone first entered the plant-based meat space with the Plantspired line, debuting with 20 products for the global market. Nasoya first introduced its award-winning Plantspired Korean BBQ Steak to retailers across the US last March. …