Nasoya: “We Really Cracked the Code to Create a Plant-Based Steak That Tastes Great”
We have been following the launches and developments of Nasoya since its parent company Pulmuone entered the plant-based meat category in 2021. The South Korean leader launched the Plantspired line under the Nasoya brand the following year, which has seen huge success (with sales up by an impressive 800% in October of last year) and multiple flavor extensions for the notable Plantspired steak which was featured in our recent roundup of popular plant-based steaks around the world. Nasoya is certainly one to watch, in our humble opinion. Marketing Director Ellen Kim kindly took the time to tell us more about the brand and its plans for the future. Can you please introduce Nasoya? Nasoya is the nation’s leading brand of tofu and Asian-inspired plant-based foods, …
