Oatly, the Swedish plant-based milk leader which raised over $2 billion in a recent IPO, has entered a court battle with a Cambridgeshire farm over alleged trademark infringement. Oatly’s legal team has sought a High Court injunction to stop Glebe Farm Foods from using its PureOaty brand.
Glebe Farm Foods: “We Have Big Plans to Redefine the UK Plant Milk Market”
Glebe Farm says it has always prided itself on being the only UK company to produce gluten-free oat milk from scratch. Now, the brand is looking to shake up the UK plant milk market by encouraging a shift away from imported products. A recent poll by Glebe found that 34% of consumers don’t know where their oat milk comes from, despite 70% believing it is important to be aware of the origins of food and drink. “THE BIG PLANT MILK CON: Yes we said it…Big oat milk names = big, hefty food miles. When we CAN grow oats in the UK why import from overseas? Support real British farming and legit sustainability.” Glebe Farm on LinkedIn Respondents strongly supported labelling plant milks with their origin, …