PureOaty

Glebe Farm

Philip Rayner ©Glebe Farm Foods
Interviews

Glebe Farm Foods: “We Have Big Plans to Redefine the UK Plant Milk Market”

Glebe Farm says it has always prided itself on being the only UK company to produce gluten-free oat milk from scratch. Now, the brand is looking to shake up the UK plant milk market by encouraging a shift away from imported products. A recent poll by Glebe found that 34% of consumers don’t know where their oat milk comes from, despite 70% believing it is important to be aware of the origins of food and drink. “THE BIG PLANT MILK CON: Yes we said it…Big oat milk names = big, hefty food miles. When we CAN grow oats in the UK why import from overseas? Support real British farming and legit sustainability.” Glebe Farm on LinkedIn Respondents strongly supported labelling plant milks with their origin, …

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PureOaty launches at Morrisons

© Glebe Farms
Products & Launches

PureOaty Launches at Morrisons With New Barista & Enriched Oat Milks

Glebe Farm’s PureOaty launches at Morrisons in brand’s first supermarket listing. Glebe Farm, the only British company making oat milk from scratch, has launched two new products — PureOaty Barista and PureOaty Creamy & Enriched. While many barista-style plant milks rely on additives such as gums to make them foam, PureOaty Barista avoids these by using a unique production process to achieve the same result. PureOaty Creamy & Enriched has been developed for consumers who prefer their plant milks to be fortified with calcium and vitamins. The new oat milks are now available at Morrisons stores nationwide, marking PureOaty’s first supermarket listing. Consumers can also purchase the oat milk on Amazon and direct from Glebe Farm’s website, priced at £1.80. The brand has refreshed its …

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PureOaty Glebe Farms

©Glebe Farms
Society

Judge Dismisses Case From Oatly Against Glebe Farms Regarding PureOaty Milk

In the case against small UK producer Glebe Farm lodged by Oatly for an alleged trademark infringement, the judge has today thrown out all of the charges and ruled that there were no trademark violations. Glebe Farm stated on social media: “Big news!! In a complete victory, the judge has today dismissed all claims of trademark infringement levelled at our PureOaty oat milk by the multinational company Oatly. ⁠⁠In our view ‘corporate might does not make right!’ and you only need to look at the two packs side by side to appreciate how different these brands are, and how unnecessary this expensive legal action was.⁠ So we were determined to stand up against the challenge and are delighted with the result! We want to thank …

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Glebe Farm Foods PureOaty

©Glebe Farm Foods

Society

Oatly Speaks Out Regarding the PureOaty Court Case

As we reported yesterday, market leader Oatly has entered a court battle with UK farm Glebe Farm Foods over a trademark disagreement regarding its PureOaty brand. Oatly has since contacted vegconomist with a brief comment as below. The case at the London High Court will put forward that PureOaty, one of the plant milks available from the farm which produces oats and other cereals, infringes copyright and that the packaging and name are too similar. Glebe Farm’s owner Phillip Rayner told the BBC: “Oatly says the name and packaging are too similar to theirs, but when we compare the two products side by side, we are surprised by this.” An Oatly spokesperson said to vegconomist today in response: “We approached Glebe Farms in a letter …

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