Purezza announces merger with La Fauxmagerie

© Ellen Richardson/Purezza

Investments & Acquisitions

Purezza Merges With La Fauxmagerie to “Combine the UK’s Best Plant-Based Restaurant & Cheese Brand”

British plant-based pizza chain Purezza has announced a merger with female-led artisan vegan cheese producer La Fauxmagerie, acquiring a majority stake in the company. Following the merger, the companies will expand their collaborations with the aim of “creating sustainable plant–based products and menus which appeal to all, regardless of dietary requirements”. Purezza says the merger will support its ethos of sourcing high-quality ingredients from local artisans. The chain currently has three locations in Brighton, Camden, and Manchester. The news comes just a few months after Purezza announced that its Stracciazza cheese alternative would be launching on vegan pizzas at all Everyman Cinemas locations UK-wide. Purezza opened a dedicated manufacturing facility for its cheeses in 2021, after receiving significant demand from other food service providers. ’We’re …


Vegan cheese launches at Everyman Cinemas

© Everyman CInemas

Cheese Alternatives

Vegan Cheese by Purezza Launches at Everyman Cinemas UK-Wide

UK-based vegan pizzeria and cheese producer Purezza has announced that its plant-based ‘Stracciazza’ cheese is set to launch at Everyman Cinemas. The cheese, which is an alternative to stracciatella, will be available at all 38 of the cinema chain’s locations across the UK, served on hand-stretched vegan pizzas. “If you’re a fan of burrata, stracciatella is the stringy cheese inside,” said Mitch Lee, head of sales at Purezza. “Our vegan Stracciazza is equally as creamy, moreish, and delicious, so order up a slice and enjoy your movie!” Aquafaba-based cheeses When Purezza opened its first location in 2015, it claimed to be Europe’s first fully vegan pizzeria. The founders quickly discovered that existing vegan cheeses didn’t live up to their expectations, and began developing their own …


Sentient Ventures

Sentient Ventures co-founders Alexandra Clark and Manish Karani with La Fauxmagerie’s co-founder sisters Charlotte and Rachel Stevens. © Sentient Ventures

Investments & Acquisitions

Sentient Ventures Invests £2M In Female-Founded Companies Disrupting the Food System

UK-based impact fund Sentient Ventures has announced its first three investments — all into female-founded companies. A combined £2 million has been invested into dairy-free cheesemonger La Fauxmagerie, vegan pizza chain Purezza, and plant-based chicken brand Rebellyous. It comes as figures suggest that female-founded companies are chronically underfunded, receiving just 1p of every £1 of venture funding in the UK. Male founder teams get 89p, while mixed-gender teams get 10p. La Fauxmagerie Founded by sisters Charlotte and Rachel Stevens, La Fauxmagerie claims to be the UK’s first plant-based cheesemonger. The co-founders report that the investment has allowed them to “aggressively scale our manufacturing division and build our team”, leading to a listing at 104 Waitrose supermarkets. The brand is now set to roll out nationwide. …


Simi Johnson & Cliff Johnson of Veg Capital


Veg Capital: “A Venture Capital Fund Specifically Focused on the Removal of Animals From the Food Chain”

Launched this year by Matthew Glover, co-founder of Veganuary and Million Dollar Vegan; Veg Capital was set up to help new vegan enterprises to develop sustainable alternatives to meat, dairy, eggs and seafood. Its impressive portfolio already boasts some of the most influential and innovative brands in the UK’s vegan industry and beyond.




Gastronomy & Food Service

UK’s First Vegan Pizza Chain Purezza Receives Investment, Will Expand Overseas and Launch into Retail

MVK Group, a holdings company in London, has completed a funding round into award-winning pizza chain Purezza, bringing its total raise to £2.4m. Additionally, vegan investment firm Veg Capital announces an investment in the coming retail expansion for Purezza’s mozzarella, which will see a brand new 8,000 square foot retail space.