Greenleaf Foods and 100% plant-based meal delivery kit company, Purple Carrot, have announced a distribution partnership. Greenleaf’ brands Lightlife and Field Roast are now available to Purple Carrot subscribers nationwide. Field Roast will also be the delivery service’s exclusive provider of plant-based sausage in 2020.
Purple Carrot is a 100% plant-based ready meal retailer from the USA which already offers a wide range of vegan menu options. The company has announced a new range of breakfast and lunch options for 2019 to help subscribers and customers across the country consume more plant foods throughout the day.
The American company Purple Carrot recently announced the introduction of a new range of plant-based meals. The vegan ready-meal supplier divides the new range of meals into “Quick & Easy”, “High Protein” and “Chef’s Choice”. With this new selection of meals, the company offers customers a simple way to choose from a wide range of flexible, healthy and quickly-prepared meals.
The Internet giant “Amazon” is known for its market power and quirky deals. About a year ago, Amazon bought the food retailer Whole Foods Market and turned the ready meals market upside down. As a result of the takeover, the share prices of the remaining supermarket chains in the USA fell. To regain market share, many retailers in the food industry are relying on vegan dishes.
Purple Carrot, the American company specializing in plant-based ready meals, recently received $4 million in additional investment capital from the large US retail group Fresh Del Monte. Fresh Del Monte is now counting on the sustained growth trend of the food supplier industry, which is currently making big waves in the USA.