Quorn Foodservice Business Unit Reveals New Brand Identity
Quorn’s Foodservice Business Unit has announced an “extensive repositioning exercise” and new brand identity. The unit will now be known as QuornPro, as the brand works to position itself as an ideal protein solution for food service customers. The change comes in response to research which suggested that the unit would benefit from having its own values and mission, complementing Quorn’s retail division. According to the brand, the unit has already gone beyond selling frozen food and is now helping chefs at food service outlets to offer sustainable alt meat solutions. Quorn says it aims to be “the best protein on the planet”, becoming more than a classic meat alternative. Starting this month, the rebrand will roll out across the UK and the EU, with …
