Quorn Foodservice Business Unit announces new brand identity

Paul Jennings, Head of Culinary at QuornPro. © QuornPro

Company News

Quorn Foodservice Business Unit Reveals New Brand Identity

Quorn’s Foodservice Business Unit has announced an “extensive repositioning exercise” and new brand identity. The unit will now be known as QuornPro, as the brand works to position itself as an ideal protein solution for food service customers. The change comes in response to research which suggested that the unit would benefit from having its own values and mission, complementing Quorn’s retail division. According to the brand, the unit has already gone beyond selling frozen food and is now helping chefs at food service outlets to offer sustainable alt meat solutions. Quorn says it aims to be “the best protein on the planet”, becoming more than a classic meat alternative. Starting this month, the rebrand will roll out across the UK and the EU, with …

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Quorn vegan sausage rolls with technology for visually impaired consumers

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Products & Launches

Quorn Expands Frozen Range & Adds Codes for Visually Impaired Consumers to Packaging

Mycoprotein-based meat alternatives brand Quorn has added a new product — Mini Vegan Sausage Rolls — to its frozen range in the UK. “The new Mini Sausage Rolls are our first snacking launch in the frozen category and a great opportunity for retailers to provide more vegan options around social occasions and seasonal events. We expect the product to perform particularly well around the peak seasons of summer picnics and Christmas party season,” said Gill Riley, Marketing Director at Quorn Foods UK. The sausage rolls are the first of 42 Quorn products to carry NaviLens QR codes, which allow blind and visually impaired consumers to listen to the product’s ingredients, preparation instructions, and recycling information on their mobile devices. The codes can be read by …

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Quorn_Hot_Honey_BBQ_Wings

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Company News

Quorn Joins PBFA UK to Fight Plant-Based Labelling Restrictions

Meat alternatives brand Quorn has become a member of the UK’s Plant-Based Food Alliance (PBFA), joining other players such as Alpro, Oatly, and Upfield. It comes as the PBFA works to prevent the adoption of new draft trading standards guidance, which would prevent plant-based products from using dairy-like descriptor terms such as “m*lk”, “alternative to cheese”, or “yogurt-style”. “We have been fighting the proposed guidance to restrict plant-based labelling for over a year now and we will continue to do so, because we believe that the Government should be doing all it can to promote the sector rather than hinder it,” said Marisa Heath, PBFA CEO. Food security Quorn was originally founded to provide food security; scientists recognised as far back as the 1960s that …

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Prime Roots x Quorn

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Fungi, Mushrooms & Mycelium

Quorn & Prime Roots Collaborate to Expand Market for Mycelium-Based Alt Meats

Quorn and Prime Roots have announced a collaboration in the US to develop market expansion opportunities for mycelium-based alt meats. The companies will also develop new products together, and Quorn will make a minority investment in Prime Roots. The collaboration is a natural fit, as both brands use proprietary mycelium-based technologies to produce meat alternatives. Both are also members of the Fungi Protein Association, formed last November to represent the interests of the industry. Based in Berkeley, California, Prime Roots makes deli-style products from koji fungus; these include alternatives to salami, pepperoni, bacon, pâté, and fois gras. Last month, the company secured $30 million in Series B funding, taking the total amount it has raised to $50 million. Prime Roots also became the first mycelium-based …

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Quorn expands Chiqin range with vegan strips

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Products & Launches

Quorn UK Expands ChiQin Range With Chef-Approved Vegan Strips for Food Service

Meat alternatives brand Quorn has expanded its successful ChiQin range with a new product for food service — Vegan Strips. Initially launching in the UK, the new products are set to roll out in the  Nordics, Germany, and BeNeLux, according to the company. Made with Quorn mycoprotein, the strips have already been certified by the Craft Guild of Chefs, the UK’s main professional chef association. The previously launched Buttermilk ChiQin Burger has also been certified. “The Craft Guild of Chefs certification gives our products a seal of approval that’s recognised across the industry, which we don’t take for granted. We’re delighted to achieve this stamp of excellence on our crispy coated ChiQin products,” says Phil Thornborrow, Foodservice Director at Quorn Foods UK. Describes as “crispy, …

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Quorn Fried Vegan Chicken Nuggets

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Gastronomy & Food Service

Quorn Partners with Robotic Kitchen Maker Karakuri to Deliver Perfectly Fried Plant-Based Chicken

Karakuri, a company pioneering robotics-powered kitchens, announces it has partnered with leading UK alt meat brand Quorn to optimize preparation of Quorn’s plant-based meats in QSR and fast casual restaurant settings.  Through the partnership, Karakuri and Quorn will work together to ensure that the latter’s products, including meatless nuggets, buttermilk fillets and wings, are “fried to perfection” using Karakuri’s specially automated /FRYR fry lines.  With a growing number of restaurants offering Quorn’s meat-free products, Karakuri says its technology provides ideal cooking and storage parameters to simplify food service. Solving big challenges “Karakuri represents an exciting transformation of QSR and fast casual kitchens and Quorn is excited to be the first meat-free company to be partnering with them,” said Phil Thornborrow, Foodservice Director at Quorn Professionals. …

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Marlow Foods

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Ingredients

Quorn Parent Company Marlow Foods Creates Ingredients Division, Making Mycoprotein Available to Manufacturers

Marlow Foods, the parent company of leading UK  brand Quorn, is set to make its hero ingredient mycoprotein available to other food and beverage manufacturers. Derived from fungi, mycoprotein is rich in protein and fiber and low in saturated fat. Studies indicate that it can boost healthy gut bacteria, along with reducing the intestinal genotoxins that cause bowel cancer. The ingredient also uses 90% less land and water than beef, while generating 98% fewer carbon emissions. After producing mycoprotein for over 40 years, Marlow has created a new division called Marlow Ingredients to make the protein available to other producers. The ingredient will initially launch in Europe, before expanding further afield. The move is part of the company’s mission to become a net-positive business by …

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Quorn katsu fillets

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Meat- and Fish Alternatives

Quorn Launches Vegan “Fakeaway” Katsu Fillets in the UK

Alt meat brand Quorn has expanded its chilled range in the UK with a new product — chicken-style Katsu Fillets. The fillets are made from Quorn’s mycoprotein-based meat-free chicken, coated in panko breadcrumbs and served with a coconut-based katsu curry sauce. The brand notes that katsu is “very on-trend right now”; at the beginning of the year, pub chain Wetherspoon began offering a katsu curry made with Quorn nuggets. According to Quorn, the new product will appeal to consumers looking to recreate restaurant dishes at home. It is said to be ideal for midweek dinners, as it comes in an oven-ready tray and is ready to eat in 20 minutes. “Crispy coated meat-free chicken continues to be a consumer favourite and many people are recreating …

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Prime Roots Deli Meats Slicer

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Fungi, Mushrooms & Mycelium

All-Star List of Global Industry Leaders Unite to Form Fungi Protein Association

An impressive cast of fungi protein manufacturers from around the planet has united to form a new trade body, the Fungi Protein Association (FPA). The FPA’s founding members include Quorn, Nature’s Fynd, ENOUGH, The Better Meat Co., The Protein Brewery, Prime Roots, Mycotechnology, Mycorena, Aqua Cultured Foods, Mush Foods, MyForest Foods, Bosque Foods, and nonprofit organizations ProVeg and The Good Food Institute. The FPA will represent the interests of its member companies, including advocating for fungi as a sustainable protein in public policy, conducting consumer research, and more. Fungi, a sustainable protein The Fungi Protein Association asserts that meat, egg, and dairy alternatives made using fungi proteins are nutritious, delicious, and more sustainable than wheat, soy, or other plant proteins. The association cites a 2022 …

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quorn proteins in meatballs, pasta served at a big meal

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Sustainability / Environment

Quorn Regenerative Farming Initiative Educates Chefs & Farmers on Sustainable Practices

Biohub at Ings Farm is a regenerative farming initiative in the UK to educate current and aspiring chefs and farmers on sustainable farming practices. The project launched in collaboration with Quorn Professionals, the food service division of the meat-free brand; RegenFarmCo (CIC), a specialist regenerative agriculture consultancy founded by Vincent Walsh; and Yorkshire Water, the second largest landowner in Yorkshire. Levy UK + Ireland, the catering and hospitality partner of sport, leisure, heritage, and performing venues, has announced plans to join the collaboration by sponsoring Biohub at Ings Farm. At the farm, Levy UK + Ireland has the opportunity to grow its produce, which the company would use to serve at its partner venues across the UK. The company says that participating in a regenerative farming …

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Bernhard Ilerup, Mycorena

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People

Mycorena Hires Quorn Commercial Director to Drive Growth

Swedish foodtech company Mycorena onboards Bernhard Ilerup as Head of Commercial Growth to support the company’s ongoing growth process. Bernhard Ilerup comes directly from a management position at Quorn Foods, a long-time market leader in mycoproteins. In his new role as Head of Commercial Growth at Mycorena, Ilerup is tasked with taking the company to a new level on the commercial side. With the goal of becoming the market leader in mycoproteins, the company is nearing the start of commercial production at the new Promyc production plant 3P, scheduled for 2023. Recently, there have been reports of a decline in the market for plant-based products, however, the market for mycoprotein is still on the upswing and is expected to continue to increase due to its …

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Quorn truck Downing Street

©Matt Crossick/PA Wire

Politics & Law

Quorn Truck Says “No More Porkies” As Boris Johnson Leaves Office

Quorn has sent a food truck to Downing Street emblazoned with “No More Porkies” (porkies, or pork pies, referring to the rhyming slang for lies) as Boris Johnson gets ready to leave office after a leadership term famous for his repeated lies to the British people. Just hours before Johnson leaves office, the stunt saw Quorn’s truck serving up free pork-free ham sandwiches featuring its new Deli range to the public in order to celebrate the end of the PM’s “porkies”. The pork-free sandwich truck toured Whitehall, Downing Street, Parliament Square and Westminster Bridge with the stunt organised by PR firm Taylor Herring. Quorn’s new Deli range consisting of Yorkshire Ham, Roast Chicken, Roast Beef and Finely Sliced Ham will be available in the chilled aisles …

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KFC France

©KFC France

Fast Food

KFC Launches Quorn Based ‘Colonel Veggie’ in France

From today until 11 October, chicken lovers who want to reduce their meat consumption can purchase the Colonel Veggie at KFC France. The chick*n fillet is produced by Quorn and the burger comes in a sesame seed bun with cheddar cheese and sauces, which should be removed to make vegan friendly. The menu item is reportedly certified by V-Label and is cooked on a separate griddle to animal meat. In May of this year Quorn, the UK’s leading meat alternative brand, contacted vegconomist to announce plans to supply its mycoprotein chick*n to KFC across Europe, including veggie wraps and big buckets, with the range set to roll out into several thousand KFC restaurants around Europe. “We are delighted with this collaboration with Quorn. For us, …

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vegan chicken nuggets for kids

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Products & Launches

Quorn Adds Unicorn-Shaped ‘UniQuorns’ Vegan Nuggets to Kids’ Range

UK alt-meat brand Quorn recently announced a range of new products, including the addition of unicorn-shaped vegan nuggets, marking the third market introduction of vegan chicken nuggets for kids since April. Quorn is the UK’s leading meat alternative brand, supplying its mycoprotein based chicken to KFC across Europe, and is on its way to developing the world’s first carbon-neutral solution for food services. Most recently, the alt-meat brand announced its second collaboration with BrewDog for its Q-Dog pie and appeared as a guest host on the BBC show Hungry For It. Vegan nuggets for kids Last year, Quorn stepped into the kids’ food category by launching its plant-based Roarsomes Dinosaur Nuggets. The company put high efforts into advertising its new product development with a giant …

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Quorn Q-Dog Pie FGR and BrewDog

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Products & Launches

Quorn Launches Q-Dog Pie With BrewDog & Vegan Football Team Forest Green Rovers

Following its first collab with BrewDog for a line of beers this June, Quorn announces a further launch with the much-discussed Scottish brewer — this time for the Q-Dog pie which debuted at the Forest Green Rovers home ground last weekend. The pie features Quorn’s Vegan No-Beef Pieces, unique to its food service partners, and BrewDog’s Planet Pale Ale, with the launch timed to celebrate the promotion of the club (the world’s first and only vegan football club) to League One for the first time in its 133-year history. The new pie joins the award-winning Q Pie as a permanent fixture on FGR’s match day menu. World’s greenest football club Recognised by FIFA and the United Nations as the world’s greenest football club, Forest Green Rovers …

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Quorn on Hungry For It

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Marketing & Media

Quorn Features on New Competitive BBC Food Programme Hungry For It

UK alt-meat brand Quorn has appeared as a guest host on Hungry For It, a new competitive food programme on BBC Three. The episode aired on June 28, with contestants challenged to prepare dishes containing Quorn products. Sarah Graham, the brand’s Culinary Innovation Manager, appeared as a guest judge alongside celebrity judge Big Zuu and American chef Kayal Greer. The aspiring cooks were asked to serve their meals to several diners, including Olympians. Ayala from Welwyn Garden City won the episode for her dish Spiralized Sweet Potato-ghetti with Chraimeh-Spiced Quorn Pieces. She has been invited to Quorn HQ to spend the day with the brand’s culinary team. Quorn collaborations Quorn has announced several partnerships so far in 2022, most recently launching vegan beer in collaboration …

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Quorn x BrewDog beer can

© Quorn x BrewDog

Products & Launches

Quorn Launches Vegan Beer Collaboration with BrewDog

Vegan protein leader Quorn has released a new collaboration with UK beer producer BrewDog. Claiming to take the meat-free experience to the next level, the new beer has been made to pair with Quorn’s alt meat products and promote sustainable food and drink production, with BrewDog being the UK’s first carbon-negative brewery. The new Quorn and BrewDog beer is a tribute to the UK’s leading meat-free brand and comprises a 5.1% ABV. The brands claim the golden Mexican Vienna Lager has a medium-body mouth feel, low bitterness with toasty breadcrumb notes and citrus aromas. The limited edition 330ml Quorn beer is available in the June edition of BrewDog and Friends, which can be purchased via the BrewDog website now.  This is not the first time …

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Plant-Based Fried Chicken Sandwich

Image supplied by Quorn

Food & Beverage

KFC and Quorn to Launch Meat-Free Range in “Several Thousand” European Locations

Quorn, the UK’s leading meat alternative brand, contacts vegconomist to report that it will supply its mycoprotein based chicken to KFC across Europe, following successful trials in Germany and the Netherlands. Quorn says it is working with KFC to develop a whole range of meat-free menu options, including veggie wraps and big buckets, which will initially launch in Germany and then roll out into several thousand KFC restaurants around Europe. The KFC Original Recipe Vegan Burger made with Quorn was a huge success in the UK and Ireland where stocks were sold out within four days in the initial 2019 trial, with the item returning as a permanent addition this January due to popular demand. Meanwhile, in the US, KFC is working with Beyond Meat …

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©Quorn & Sodexo

Food Service

Quorn & Sodexo Reveal “World’s First” Carbon-Neutral Solution for Catering

Quorn has joined forces with international foodservice giant Sodexo to roll out what it claims is the world’s first carbon-neutral solution for food services. Called Carbono Cero, the range will launch in a number of Sodexo’s corporate client sites in the UK, with a plan to expand globally by April 2023. Carbono Cero is a range of ten carbon-neutral recipes created using Quorn alt protein products, as well as an emphasis on seasonality and locality. Each recipe has been developed to reduce as much of its carbon footprint as possible before being offset to be carbon-neutral, with the companies claiming the solution could save at least 7,296 tonnes of carbon each year.  Food services giant Sodexo, which has over 400,000 employees and a presence in …

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Quorn Buttermilk Nacho Burger Box

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Products & Launches

Quorn Debuts Chef-Created Meal Kits & Environmental Documentaries

Alt-meat brand Quorn has launched four chef-created meal kits in collaboration with UK company chefs for foodies. The kits will allow consumers to enjoy restaurant-quality Quorn meals at home. The meal kits, which can be ordered from the chefs for foodies website, consist of: Alu Tikki Chaat Bomb with Kachumber Salad: Developed by Dipna Anand, this kit consists of a Quorn fillet and potato patties topped with chaat. Quorn ChiQin Nacho Burger and Fries: A buttermilk-style Quorn burger with crushed nachos and peacamole, created by Ella Cockman. Double Quorn Pepperoni Pizza: Made by master pizza-maker Ricardo Arias Regalado. This pizza is not vegan due to the use of dairy mozzarella. Quorn Diavlo Pizza: Also by Arias Regalado, this pizza features vegan mozzarella cheese, spicy Quorn vegan …

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