Organisation / Brand: Quorn

Prime Roots Deli Meats Slicer

©Prime Roots
Fungi, Mushrooms & Mycelium

All-Star List of Global Industry Leaders Unite to Form Fungi Protein Association

An impressive cast of fungi protein manufacturers from around the planet has united to form a new trade body, the Fungi Protein Association (FPA). The FPA’s founding members include Quorn, Nature’s Fynd, ENOUGH, The Better Meat Co., The Protein Brewery, Prime Roots, Mycotechnology, Mycorena, Aqua Cultured Foods, Mush Foods, MyForest Foods, Bosque Foods, and nonprofit organizations ProVeg and The Good Food Institute. The FPA will represent the interests of its member companies, including advocating for fungi as a sustainable protein in public policy, conducting consumer research, and more. Fungi, a sustainable protein The Fungi Protein Association asserts that meat, egg, and dairy alternatives made using fungi proteins are nutritious, delicious, and more sustainable than wheat, soy, or other plant proteins. The association cites a 2022 …

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quorn proteins in meatballs, pasta served at a big meal

© Quorn

Sustainability / Environment

Quorn Regenerative Farming Initiative Educates Chefs & Farmers on Sustainable Practices

Biohub at Ings Farm is a regenerative farming initiative in the UK to educate current and aspiring chefs and farmers on sustainable farming practices. The project launched in collaboration with Quorn Professionals, the food service division of the meat-free brand; RegenFarmCo (CIC), a specialist regenerative agriculture consultancy founded by Vincent Walsh; and Yorkshire Water, the second largest landowner in Yorkshire. Levy UK + Ireland, the catering and hospitality partner of sport, leisure, heritage, and performing venues, has announced plans to join the collaboration by sponsoring Biohub at Ings Farm. At the farm, Levy UK + Ireland has the opportunity to grow its produce, which the company would use to serve at its partner venues across the UK. The company says that participating in a regenerative farming …

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Bernhard Ilerup, Mycorena

© Mycorena
People

Mycorena Hires Quorn Commercial Director to Drive Growth

Swedish foodtech company Mycorena onboards Bernhard Ilerup as Head of Commercial Growth to support the company’s ongoing growth process. Bernhard Ilerup comes directly from a management position at Quorn Foods, a long-time market leader in mycoproteins. In his new role as Head of Commercial Growth at Mycorena, Ilerup is tasked with taking the company to a new level on the commercial side. With the goal of becoming the market leader in mycoproteins, the company is nearing the start of commercial production at the new Promyc production plant 3P, scheduled for 2023. Recently, there have been reports of a decline in the market for plant-based products, however, the market for mycoprotein is still on the upswing and is expected to continue to increase due to its …

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Quorn truck Downing Street

©Matt Crossick/PA Wire
Politics & Law

Quorn Truck Says “No More Porkies” As Boris Johnson Leaves Office

Quorn has sent a food truck to Downing Street emblazoned with “No More Porkies” (porkies, or pork pies, referring to the rhyming slang for lies) as Boris Johnson gets ready to leave office after a leadership term famous for his repeated lies to the British people. Just hours before Johnson leaves office, the stunt saw Quorn’s truck serving up free pork-free ham sandwiches featuring its new Deli range to the public in order to celebrate the end of the PM’s “porkies”. The pork-free sandwich truck toured Whitehall, Downing Street, Parliament Square and Westminster Bridge with the stunt organised by PR firm Taylor Herring. Quorn’s new Deli range consisting of Yorkshire Ham, Roast Chicken, Roast Beef and Finely Sliced Ham will be available in the chilled aisles …

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KFC France

©KFC France
Fast Food

KFC Launches Quorn Based ‘Colonel Veggie’ in France

From today until 11 October, chicken lovers who want to reduce their meat consumption can purchase the Colonel Veggie at KFC France. The chick*n fillet is produced by Quorn and the burger comes in a sesame seed bun with cheddar cheese and sauces, which should be removed to make vegan friendly. The menu item is reportedly certified by V-Label and is cooked on a separate griddle to animal meat. In May of this year Quorn, the UK’s leading meat alternative brand, contacted vegconomist to announce plans to supply its mycoprotein chick*n to KFC across Europe, including veggie wraps and big buckets, with the range set to roll out into several thousand KFC restaurants around Europe. “We are delighted with this collaboration with Quorn. For us, …

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vegan chicken nuggets for kids

© Quorn
Products & Launches

Quorn Adds Unicorn-Shaped ‘UniQuorns’ Vegan Nuggets to Kids’ Range

UK alt-meat brand Quorn recently announced a range of new products, including the addition of unicorn-shaped vegan nuggets, marking the third market introduction of vegan chicken nuggets for kids since April. Quorn is the UK’s leading meat alternative brand, supplying its mycoprotein based chicken to KFC across Europe, and is on its way to developing the world’s first carbon-neutral solution for food services. Most recently, the alt-meat brand announced its second collaboration with BrewDog for its Q-Dog pie and appeared as a guest host on the BBC show Hungry For It. Vegan nuggets for kids Last year, Quorn stepped into the kids’ food category by launching its plant-based Roarsomes Dinosaur Nuggets. The company put high efforts into advertising its new product development with a giant …

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Quorn Q-Dog Pie FGR and BrewDog

© Quorn

Products & Launches

Quorn Launches Q-Dog Pie With BrewDog & Vegan Football Team Forest Green Rovers

Following its first collab with BrewDog for a line of beers this June, Quorn announces a further launch with the much-discussed Scottish brewer — this time for the Q-Dog pie which debuted at the Forest Green Rovers home ground last weekend. The pie features Quorn’s Vegan No-Beef Pieces, unique to its food service partners, and BrewDog’s Planet Pale Ale, with the launch timed to celebrate the promotion of the club (the world’s first and only vegan football club) to League One for the first time in its 133-year history. The new pie joins the award-winning Q Pie as a permanent fixture on FGR’s match day menu. World’s greenest football club Recognised by FIFA and the United Nations as the world’s greenest football club, Forest Green Rovers …

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Quorn on Hungry For It

© Quorn
Marketing & Media

Quorn Features on New Competitive BBC Food Programme Hungry For It

UK alt-meat brand Quorn has appeared as a guest host on Hungry For It, a new competitive food programme on BBC Three. The episode aired on June 28, with contestants challenged to prepare dishes containing Quorn products. Sarah Graham, the brand’s Culinary Innovation Manager, appeared as a guest judge alongside celebrity judge Big Zuu and American chef Kayal Greer. The aspiring cooks were asked to serve their meals to several diners, including Olympians. Ayala from Welwyn Garden City won the episode for her dish Spiralized Sweet Potato-ghetti with Chraimeh-Spiced Quorn Pieces. She has been invited to Quorn HQ to spend the day with the brand’s culinary team. Quorn collaborations Quorn has announced several partnerships so far in 2022, most recently launching vegan beer in collaboration …

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Quorn x BrewDog beer can

© Quorn x BrewDog
Products & Launches

Quorn Launches Vegan Beer Collaboration with BrewDog

Vegan protein leader Quorn has released a new collaboration with UK beer producer BrewDog. Claiming to take the meat-free experience to the next level, the new beer has been made to pair with Quorn’s alt meat products and promote sustainable food and drink production, with BrewDog being the UK’s first carbon-negative brewery. The new Quorn and BrewDog beer is a tribute to the UK’s leading meat-free brand and comprises a 5.1% ABV. The brands claim the golden Mexican Vienna Lager has a medium-body mouth feel, low bitterness with toasty breadcrumb notes and citrus aromas. The limited edition 330ml Quorn beer is available in the June edition of BrewDog and Friends, which can be purchased via the BrewDog website now.  This is not the first time …

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Image supplied by Quorn
Food & Beverage

KFC and Quorn to Launch Meat-Free Range in “Several Thousand” European Locations

Quorn, the UK’s leading meat alternative brand, contacts vegconomist to report that it will supply its mycoprotein based chicken to KFC across Europe, following successful trials in Germany and the Netherlands. Quorn says it is working with KFC to develop a whole range of meat-free menu options, including veggie wraps and big buckets, which will initially launch in Germany and then roll out into several thousand KFC restaurants around Europe. The KFC Original Recipe Vegan Burger made with Quorn was a huge success in the UK and Ireland where stocks were sold out within four days in the initial 2019 trial, with the item returning as a permanent addition this January due to popular demand. Meanwhile, in the US, KFC is working with Beyond Meat …

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©Quorn & Sodexo

Food Service

Quorn & Sodexo Reveal “World’s First” Carbon-Neutral Solution for Catering

Quorn has joined forces with international foodservice giant Sodexo to roll out what it claims is the world’s first carbon-neutral solution for food services. Called Carbono Cero, the range will launch in a number of Sodexo’s corporate client sites in the UK, with a plan to expand globally by April 2023. Carbono Cero is a range of ten carbon-neutral recipes created using Quorn alt protein products, as well as an emphasis on seasonality and locality. Each recipe has been developed to reduce as much of its carbon footprint as possible before being offset to be carbon-neutral, with the companies claiming the solution could save at least 7,296 tonnes of carbon each year.  Food services giant Sodexo, which has over 400,000 employees and a presence in …

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Quorn Buttermilk Nacho Burger Box

© Quorn
Products & Launches

Quorn Debuts Chef-Created Meal Kits & Environmental Documentaries

Alt-meat brand Quorn has launched four chef-created meal kits in collaboration with UK company chefs for foodies. The kits will allow consumers to enjoy restaurant-quality Quorn meals at home. The meal kits, which can be ordered from the chefs for foodies website, consist of: Alu Tikki Chaat Bomb with Kachumber Salad: Developed by Dipna Anand, this kit consists of a Quorn fillet and potato patties topped with chaat. Quorn ChiQin Nacho Burger and Fries: A buttermilk-style Quorn burger with crushed nachos and peacamole, created by Ella Cockman. Double Quorn Pepperoni Pizza: Made by master pizza-maker Ricardo Arias Regalado. This pizza is not vegan due to the use of dairy mozzarella. Quorn Diavlo Pizza: Also by Arias Regalado, this pizza features vegan mozzarella cheese, spicy Quorn vegan …

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Quorn report finds growing demand for vegan chicken

© Quorn
Studies & Numbers

Huge Demand for Vegan Chicken on UK Menus as 49% of 18-24s Limit Meat

A report by alt-meat brand Quorn and the Sustainable Restaurant Association has found that there is growing demand for vegan chicken and other alt-meat options at UK restaurants. 49% of 18-24 year olds surveyed had reduced or eliminated the meat in their diets, with 40.3% choosing meatless meals half the time when eating out. Vegan burgers were the most popular choice, but the report found a “huge growing desire” for more plant-based chicken products such as wings, strips, and tenders. Sustainability The report also found that a growing number of consumers are concerned about sustainability when eating out, with 43.6% saying it is important that any restaurant they choose to eat at has environmentally sustainable practices and values. 48.1% said they like to see that …

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Quorn ChiQin Hot Honey Wings_2

© Quorn Foods
Market & Trends

Consumers Choose Quorn and Daiya as 2022 Plant-Based Products of the Year

Data consulting firm Kantar announces Quorn ChiQin Cutlets and Daiya Cheese have been chosen as 2022 Products of the Year in meatless and plant-based categories.  The annual Product of the Year Awards is the largest consumer-voted award for product innovation, says Kantar, and serves as a benchmark for predicting top interests and trends in the year ahead. The Awards also provides a reliable resource for consumers seeking out the best new products in retail or online. Winners in the plant-based and natural categories include:  CBD Gummies | Charlotte’s Web CBD Gummies – Charlotte’s Web, Inc. Meatless | Quorn Meatless Homestyle & Kickin’ ChiQin Cutlets – Quorn Foods Plant-Based Food | Plant-Based Cheeze Shreds – Daiya Probiotics | Bio-K+ Extra Cognition with Cereboost – Bio-K+ International …

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KFC Vegan Burger

©KFC
Products & Launches

KFC Brings Back Vegan Burger Permanently by Popular Demand 

Fast-food giant KFC is returning its Original Recipe Vegan Burger to restaurants across the UK due to its popularity. KFC is making the award-winning plant-based chicken burger a permanent fixture on the menu as of today.  Aimed at the growing flexitarian market, the Original Recipe Vegan Chicken Burger features a plant-based Quorn fillet with the chain’s famed coating and vegan mayo. The burger is priced from £3.99 in restaurants and via delivery.   Originally launched back in June 2019, the first KFC vegan burger made by Quorn completely sold out across trial locations in the UK, reportedly selling 500% more than average menu launches. In 2021, the president of KFC in the US confirmed that the global chain is developing plant-based versions of its trademark tenderloin …

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