Raised & Rooted, the plant-based brand produced by Tyson Foods – the second biggest animal meat company in the world after Brazil’s JBS – is expanding its range with three new products. Tyson this week enters the market with new plant-based burger patties, vegan ground beef, and two types of sausage, meaning serious business – with a rollout into an incredible 10,000 US retail locations.
Tyson Foods has announced changes to its “plant-based” nuggets to make them vegan-friendly. The first run of the Raised & Rooted range came to the market in 2019 and contained egg whites. David Ervin, VP of alternative protein, has revealed that the egg will now be removed to fit the growing demand for vegan products.
Poultry producers Tyson, which sold its shares in Beyond Meat this April in to launch its own brand in plant protein in an apparent bid to rival Beyond, has announced its chickenless nuggets will be available in 4000 retail stores and from foodservice distribution by the end of September. Shares have increased by 7% in Monday trading following the news.