Ready Burger founders

© Ready Burger

Fundraising

Ready Burger Launches Crowdfunding Campaign to Fund First Sit-in Premises

Ready Burger, a plant-based fast food brand based in London, UK, is aiming to raise at least £250,000 through a new crowdfunding round. The funding will support the opening of Ready Burger’s first sit-in location in the south of England, and will also help the brand roll out its product range into food service and retail outlets UK-wide. Throughout this year, Ready Burger will work to develop new flavours and progress with new food tech partnerships. Ready Burger claims to have sold almost 500,000 products and generated over £1 million in revenue since it launched in 2021. Recently, the fast food brand announced a partnership with flavour and fragrance manufacturer Givaudan to use the latter’s award-winning PrimeLock+ technology. This imitates animal fat and locks flavour …

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Ready Burger close up

© Ready Burger

Fast Food

Ready Burger Partners With Givaudan to Use Award-Winning PrimeLock+ Fat Technology

Ready Burger, a UK based vegan fast food chain offering plant burgers and more at price parity with conventional McDonald’s options, announces it is working to improve the fat used in its burgers through a partnership with world-famous flavour and fragrance manufacturer Givaudan. Givaudan has developed a new technology called PrimeLock+, which imitates animal fat and locks flavour and moisture into proteins. It is said to enable the fat content of meat alternatives to be reduced by up to 75%. Last year, Givaudan received two awards for the technology — The International V-Label Award and Best Ingredients Innovation at The Gulfood Manufacturing Industry Excellence Awards. Ready Burger will be one of the first companies worldwide to integrate the patent-pending solution into its proteins, and is …

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