Frozen Vegan Products to See Over 40% Growth as Christmas Approaches
Research by UK retail sales insights firm Reapp has found that sales of frozen vegan products are likely to grow by over 40% in the lead-up to Christmas. As reported by Grocery Gazette, vegan food sales will reach almost £2 million over the festive season, with some consumers moving away from traditional options such as turkey and many increasingly focused on healthier foods. Previous data from Reapp, published earlier this year, found that volume sales of frozen meat alternatives had risen by 14.55% compared to 2022. Every month except January saw higher sales than the same month the previous year. Supermarket chain Tesco significantly expanded its frozen plant-based range at the beginning of 2023, reporting that consumers were increasingly choosing frozen products to save money …