Chilean food tech company NotCo is the leading contender for the plant-based market in Latin America, developing dairy and meat substitutes. According to a recent article by TechCrunch, NotCo is soon to launch onto the Brazilian market and will soon be worth $250 million, emphasizing the relevance of the Latin American market.
Burger King CEO: Meat Items Will Be Dropped, Menu Will be 50% Plant-Based Within Nine Years
Following the news that McDonald’s has entered into a three year agreement with Beyond Meat for the upcoming full range of products under the McPlant menu; Burger King UK’s CEO Alasdair Murdoch yesterday reported to i News that BK will gradually drop meat products from the menu and introduce more meat-free options to the point where half of the menu will be plant-based by 2030. Murdoch stated that the previously discontinued Rebel Whopper would reappear on menus in the UK and there will be new vegan and vegetarian dishes including a plant-based Royale burger and meat-free nuggets. The CEO claims that this is part of a company strategy to curb its carbon footprint by selling less beef. Carlotte Lucas, corporate engagement manager at the Good …
