Why Regenerative Organic Could Be the Next Frontier for Plant-Based Brands and Retailers
As the plant-based movement continues to reshape consumer choices, the regenerative organic movement is pushing the conversation to a slightly different direction: toward a food system that restores soil, respects animals, and protects workers. And despite shared values, there’s potential tension: how do animal-inclusive regenerative agricultural practices fit into a vegan-led food future? In conversation with Christopher Gergen, CEO, and Paul Alvarez, Program Director of the Regenerative Organic Alliance, we explored what it will take to align these movements, reduce consumer confusion, and make regenerative organic a trusted standard within the plant-based industry and beyond. Christopher, what has surprised you the most in your first six weeks as CEO of the Regenerative Organic Alliance (ROA)? Christopher: Well, what has excited me most over the last …