Spain’s Meat-Heavy Chain Ribs Introduces ‘True American Vegans & Veggies’ Menu
Adapting to emerging trends and consumer habits, the QSR restaurant chain Ribs, with multiple stores across Spain, has launched a new range of vegan dishes that it says do not comprise the brand’s authentic grilled flavor. The new menu, dubbed True American Vegans & Veggies, includes four options: Vegan Nachos, Veggie Onion & Chipotle Burger, Vegan Cheese Burger, and Vegan Burritos. Ribs, a brand of the Ibersol Group, was founded in Madrid in 1991, inspired by the first authentic American steakhouse in Spain, El Descanso. Their charcoal grills cook more than 330 tons of ribs yearly for the more than 3 million customers who visit their restaurants in Spain. Swapping the meat For this vegan offer, Ribs replaces the animal meat often used in these …
