British meat brand Richmond, owned by food giant Kerry, is to launch meat-free bacon rashers. It describes them as “the tastiest, crispiest, meat-free bacon you’ll try”.
Sausage Giant Richmond Enters Plant-Based Snacking Category With Meat-Free Minis
Richmond, a UK producer of both conventional sausages and meat alternatives, launches NPD Meat-Free Minis. The launch features Richmond’s popular plant-based sausages in a new mini format, marking the first time the brand has entered the meat-free snacking category. The Minis are described as a healthier alternative to salty snacks and confectionery, as they are low in fat, salt, and sugar and have a high protein content. According to Richmond, the market for meat-free, high-protein snacks has grown by 20% in the past two years to reach a value of £37.1m (L52w to 22/01/23), with demand still rising. 61% of this growth is driven by brands that offer both meat and plant-based options, suggesting that these companies are able to more effectively appeal to flexitarians. …