Ritter Sport

Ritter Sport Vegan Variety Tower

© Ritter Sport
Sweets & Snacks

Ritter Sport Adds New Double Crunch Flavour to Vegan Variety Tower

German chocolate brand Ritter Sport is expanding its Vegan Variety Tower with a new flavour, the Double Crunch. The 100g bar contains crunchy roasted corn pieces and cornflakes embedded in almond-based vegan milk chocolate. It appears that the new flavour will take the place of the brand’s plain Smooth Chocolate bar in the Variety Tower; the other flavours in the selection are Salted Caramel, Roasted Peanuts, Crispy Cookie, and Crunchy Almonds. The Vegan Variety Tower was launched last year and is part of Ritter Sport’s Travel Retail range, which will be showcased at the TFWA World Exhibition in Cannes from September 30 to October 3. The new Double Crunch flavour will be launched in early 2025. While Ritter Sport has offered several “accidentally vegan” dark …

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Ritter Sport billboard in Germany

© Ströer
Marketing & Media

The Power of OOH Ads: Ritter Sport Becomes Germany’s “Best Known” Vegan Chocolate

German OOOH advertising company Ströer examined the public video campaign of Ritter Sport Vegan for its advertising impact and found that the public video campaign generated 2.3 billion contacts during the campaign period. Brand awareness increased by around ten percent through public video. Ritter Sport also wants to continue its vegan success story in 2023; for the launch of its new vegan varieties, the company relied on Ströer’s nationwide digital reach in public spaces from January to April. During this period, all of Ströer’s digital screens, indoor and outdoor, were occupied at transport hubs such as train stations, streets, shopping centers and on underground and suburban railway platforms. The results of Ströer’s market research – based on a representative online survey – reveal that Ritter …

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