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Market & Trends

Meat Alternatives Could Account for a Third of the UK Protein Market by 2040

A report by British think tank the Social Market Foundation has investigated the potential of alternative proteins to meaningfully reduce meat consumption in the UK. The report, which is supported by the RSPCA, has been compiled based on public forecasts, interviews, and expert opinions. It concludes that on average, experts expect alternative proteins to make up around a third of the total protein market by 2040. The UK alt meat market has expanded by a huge 400% over the last decade, receiving significant investment. However, growth stalled last year, prompting concerns about the future of the industry. All experts surveyed agree that improving the taste, cost, and nutritional value of meat alternatives will be critical to the success of the market. This will mean more …