oddlygood rude health

© Oddlygood

Investments & Acquisitions

Oddlygood Announces Acquisition of UK Plant-Based Drinks Brand Rude Health

Oddlygood, a Finnish plant-based food and drink company, has announced the acquisition of British brand Rude Health as it seeks to expand its presence in the competitive UK and European plant-based markets. The acquisition, for an undisclosed amount, supports Oddlygood’s mission to become a leading player in the plant-based sector across the UK and Europe, and follows the company’s purchase of Nordic plant-based brand Planti in 2023, which expanded its footprint in Sweden’s spoonable snacks and Finland’s cooking product sectors. Rude Health, founded in 2005 by Camilla and Nick Barnard, started as a home-based venture and has since evolved into a recognized UK brand in plant-based drinks, cereals, and snacks. Known for its focus on high-quality ingredients, the company has expanded its distribution to major …

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Camilla Barnard, co founder Rude Health

Camilla Barnard © Rude Health

Milk- and Dairy Alternatives

Rude Health: “Since 2005 We Have Continued to Challenge the Assumption That Healthy Food is Bland and Boring”

B Corp-certified Rude Health was born in 2005 when Nick and Camilla Barnard created the Ultimate Muesli around their kitchen table. Now 18 years later, the London brand sells a wide range of clean-label dairy-free m*lks, mueslis and cereals, crackers, and snack bars that have earned an impressive 23 Great Taste awards. There’s even a Rude Health cafe, located at the New King’s Road in Fulham. The Rude Health plant milks include the consumer favourites like coconut, soy, oat, and almond but also encompass more unusual offerings such as brown rice and cashew milks (vegconomist has sampled and can confirm they are delicious) and the products are all created with natural ingredients as well as being free of palm oil. We were pleased to chat …

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Rude Health no sugars

© Rude Health

Milk- and Dairy Alternatives

Rude Health Launches Organic Oat & Almond Milks With No Sugars

Rude Health, a UK brand specialising in milk alternatives and cereals, has launched organic oat and almond milks containing no sugars. While many plant milks are made without added sugar, most contain naturally occurring sugars, which can sometimes give them a slightly sweet taste. However, Rude Health’s new oat milk has been produced using a method that extracts the creaminess and flavour from the grain while leaving the sugars behind. Only four ingredients are required, and the oats used are gluten-free. The organic almond milk is naturally sweet and contains just three ingredients — Italian almonds, spring water, and carob seed flour (which helps to keep the milk smooth and creamy). Both new products have been developed in response to the increasing demand for sugar-free …

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