Rügenwalder Mühle is continuing to restructure its corporate management. Godo Röben, Managing Director of Marketing and Research & Development, is leaving the company with immediate effect. As a new member of the Executive Board, Mark Bülow will move from Saturn Petcare to Rügenwalder Mühle on 1st March and will be responsible for Corporate Strategy. The 51-year-old engineer is an expert in project management, strategy and operations management.
How Traditional German Food Producers Are Driving the Plant-Based Transition
Where do traditional German food producers stand in terms of the food transition? More and more established companies are recognizing the potential and the need to include alternative protein sources in their product ranges. Although the plant-based market in Germany and Europe is being driven primarily by milk and meat producers, who have been investing more and more in plant-based alternatives in recent years, only a few of these companies have developed concrete strategies for simultaneously reducing animal proteins. Instead, the attitude is often taken that the consumer must decide or that a separation must be made between animal and plant-based products without establishing competition. The question arises as to how serious manufacturers really are about the transformation and why many companies are not making …
