Saffron Road expands its frozen range with new vegan options

© Saffron Road

Products & Launches

Saffron Road Looks to Capture Market in Plant-Based Category with New Frozen Dishes

US halal food company Saffron Road, known for its Indian-style organic and gluten-free range of frozen entrees, chicken meals, sauces, and snacks, is continuing its expansion into the plant-based category with new vegan frozen dishes: Coconut Cauliflower Curry and Chickpea Masala. The new products available at the company’s online store will launch at Kroger in August. Saffron Road, a recently Certified B Corp, aims to inspire people and connect cultures through a shared love and passion for world cuisines, including Indian, Mexican, Thai, and Moroccan. The company is a wholly-owned subsidiary of the American Halal Company, founded by Adnan Durrani in 2009 with headquarters in Stamford, Connecticut. Its products are Halal-certified by IFANCA and are available in over 25,000 retail stores across the US. The free …