UK supermarket chain Sainsbury’s has added several new products to its Plant Pioneers range for the festive season. Among them is a maple-glazed plant-based gammon joint which appears to be a market first.
Sainsbury’s Partners With La Vie to Add Vegan BLT to Stellar Vegan Meal Deal Offer
British supermarket chain Sainsbury’s has added a new vegan sandwich to its lunchtime meal deal in partnership with French plant-based bacon producer La Vie. Sold under Sainsbury’s Plant Pioneers brand, the VLT contains La Vie bacon with lettuce, tomato, and vegan baconnaise. As part of the meal deal, customers can get the sandwich along with a snack and a drink for a total of £3.50. The VLT is now available at over 800 Sainsbury’s stores UK-wide. The launch comes after Sainsbury’s became one of the first UK retailers to stock La Vie bacon and lardons, following a successful marketing campaign by the French brand last year. La Vie has since seen considerable success in the UK, becoming permanently available at Burger King stores and Breakfast …