A woman and a child shopping at a supermarket.

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Retail & E-Commerce

Price Parity Trend Continues in Europe: Salling Group and Lidl Hungary & Denmark Announce Drop in Plant-Based Food Prices

Article updated 12th Jan: The price drop has also been carried out by Lidl in Denmark which states, “With the campaign ‘The choice is yours’, Lidl will focus on the vegan range in all Lidl stores in the coming months. Lidl will price-match the prices of vegan private-label products under the Vemondo brand with comparable animal products.” The trend of retailers dropping prices of plant-based products, to reach parity or lower than their animal equivalents, continues in Europe, with Lidl Hungary and Denmark’s Salling Group this week joining the list of retailers helping to promote the adoption of plant-based diets. Last October, Lidl Germany announced a 20% drop in price for its Vemondo plant-based range to reach piece parity with similar animal products. The move was followed by …