Seed to Surf

Alex Bergquist, co founder of Seed to Surf

Alex Bergquist, co founder, Seed to Surf. Image supplied
Interviews

Seed to Surf: “With Tinned Fish Being Popular Right Now, We’re On Trend in the Marketplace”

Canada’s Seed to Surf is unique in its offering of tinned fish created from whole vegetables and fungi to create a “fresh reinterpretation of seafood that highlights the incredible potential of plants”. While the brand is recreating the traditional seafood experience with these products, Seed to Surf stresses that these are not replicas but, rather, an “homage to vegetables and their incredible capacity to take on taste and texture. By preserving and preparing them just right, we found vegetables can remind us of the seafood classics we love (or loved)”. These unusual, original canned products are firm consumer favourites, so we had to catch up with co-founder Alex Bergquist, still celebrating the brand’s recent listing at over 150 Whole Foods Market locations in North America, to …

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Seed to Surf

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Retail & E-Commerce

Tinned Plant-Based Fish Brand Seed to Surf Announces National Whole Foods Rollout

Seed to Surf, a Canadian plant-based seafood company, has announced its expansion into more than 150 Whole Foods Market locations across North America starting this month. The company, which specializes in tinned plant-based fish, was recently highlighted in the Whole Foods 2024 Trend Report for its innovative approach to plant-based seafood, earning recognition for “Fancy Faux Fish” and “Putting the ‘Plant’ Back in ‘Plant-Based.’” A recent survey commissioned by the Marine Stewardship Council found North Americans are concerned about the oceans, that 19% would eat more seafood if they knew it wouldn’t harm the oceans, and 64% felt an increased desire to protect the marine environment, indicating a consumer desire for such products in line with a demand for seafood that is not detrimental to …

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Canadian company Seed to Surf crafts seafood alternatives using whole vegetables.

Image credit: Seed to Surf
Meat- and Fish Alternatives

Seafood with Roots: Seed to Surf Crafts Unique Seafood Alternatives from Whole Vegetables

Seed to Surf is a Canadian plant-based seafood company tapping into the nutritional, health, and sustainability benefits of whole vegetables to create ocean delicacies.  Launched in 2022, this vegetable-forward company is introducing a creative and unique approach to crafting alternatives: it prepares and preserves high-quality vegetables into canned seafood products.  With help from culinary experts and food scientists, Seed to Surf has developed and launched two products: Mushroom Snow Crab, made from enoki mushrooms, and Celery Root Smoked Whitefish, made from celeriac root, described as tender, salty, and sweet.  These vegan options for seafood boast a clean label formulation that leverages seaweeds such as kelp and kombu for seasoning and flavoring. Moreover, the vegetables are cooked using retort technology, which helps maintain their texture during …

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