On March 23, UK alt-meat brand Better Nature launched its private crowdfunding campaign on Seedrs. Within just three hours of the launch, it had achieved its initial target of £1,350,000.
Honestly Tasty Launches Crowdfunding Campaign for Multi-Award-Winning Vegan Cheese
UK vegan cheese brand Honestly Tasty has begun a crowdfunding campaign on Seedrs. Just a few days in, the company has already raised over 80% of its £450,000 target. To make its cheeses, Honestly Tasty uses a novel technique that combines starch and hydrocolloid technology with traditional cheese-making techniques. Some of the company’s cheeses are aged for several weeks, giving them similar flavours, textures, and melting properties to dairy cheese. Currently, Honestly Tasty offers five different cheeses — Veganzola, Shamembert, Bree, Ched Spread, and Herbi (a Boursin alternative). The cheeses have won multiple awards, including Best Cheese Alternative for Veganzola at the World Plant-Based Taste Awards. Honestly Tasty already has over 11,000 DTC customers and supplies more than 75 businesses, as well as various Michelin-star …
