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Nestlé Loses Court Battle With Impossible Foods Over “Incredible Burger” – Must Rebrand to “Sensational Burger”

Nestlé has lost its legal battle with Impossible Foods over the right to use the name “Incredible Burger” in its preliminary ruling last week. The District Court in The Hague said the conglomerate had infringed upon Impossible’s trademarks, allowing just four weeks to withdraw the burger from retail or pay €25,000 a day in fines.