Planted

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Investments & Finance

SevenVentures Backs Planted Foods with Major Media-for-Equity Investment

SevenVentures, the investment arm of German media conglomerate ProSiebenSat.1, has announced a media-for-equity investment in Swiss food tech scale-up Planted Foods GmbH. The deal, valued in the mid-single-digit million range, aims to enhance Planted’s visibility in retail and gastronomy through targeted media campaigns running until 2027. SevenVentures will support Planted’s growth by providing advertising campaigns across ProSiebenSat.1’s TV channels and the streaming platform Joyn. Starting in spring 2025, Planted’s advertisements will be featured prominently on these platforms. The collaboration seeks to increase Planted’s brand awareness in Germany and other German-speaking regions, with a focus on positioning the brand as a leader in plant-based meat alternatives. Florian Hirschberger, CEO of SevenVentures, commented, “We want to use the reach of our digital and broadcasting portfolio to gain …

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