Shaka Harry, Backed by Famous Cricketer MS Dhoni, Launches Huge Range of Vegan Indian Food in Singapore
Indian plant-based company Shaka Harry is expanding internationally with a first market venture into the Singaporean market. Fifteen of the company’s vegan products will launch at Mustafa Centre Singapore — a four-level retail hub and iconic shopping mall known for its 24-hour market-style shopping experience. Several marketing and promotional campaigns will support Shaka Harry’s launch in the city-state. Additionally, the company has plans to partner with local restaurants and food services to establish its presence. Anand Nagarajan, co-founder of Shaka Harry, said: “We are confident that our products will appeal to the growing number of individuals embracing flexitarian diets and seeking healthy, delicious, and environmentally friendly food options.” Promoting plant-based diets Singapore has become a hub for the rapidly expanding alt protein industry, attracting startups in …
