Shinsegae Food Better Meat

© Shinsegae Food

Investments & Finance

Better Foods Secures Funding from Former President & CEO of McDonald’s Don Thompson

Better Foods, a plant-based subsidiary of South Korea’s Shinsegae Food (KRX: 031440), an arm of retail giant Shinsegae, announces it has secured investment from Cleveland Avenue, a VC firm established and run by Don Thompson, former president & CEO of McDonald’s. The amount of the deal was not disclosed. South Korea’s plant-based market has been thriving over recent years and last October the country became the second national government after Denmark to enstate a national action plan for plant-based foods, thus emerging as the second country to actively participate in transforming the food system. On the flipside, in November, South Korea’s Ministry of Food and Drug Safety (MFDS) published labeling guidance for plant-based products, prohibiting the use of animal food names such as “beef,” “pork,” …


Shinsegae Food You Are What You Eat

© Shinsegae Food

Company News

Korea’s Shinsegae Says “You Are What You Eat” With New Vegan Restaurant and Brand

South Korean food producer and catering provider Shinsegae Food has announced it is launching a new vegan restaurant and brand called You Are What You Eat. According to Pulse News, the fast-casual restaurant will open this month in the Gangnam district of the country’s capital, Seoul. It will reportedly offer options such as pasta, salads, and sandwiches, along with a range of other meals and desserts. The menu items will also be available in the form of ready meals for customers to take home. Shinsegae Food recently trialed the new concept with a food truck at the World Knowledge Forum. The truck served options made with the company’s plant-based Better Meat products, including kimchi fried rice with canned ham and pizza bread with sausages. Forum …


Shinsegae Foods / No Brand Burger introduces the Better Burger

© Shinsegae Foods

Fast Food

Shinsegae’s No Brand Burger Chain Introduces the Better Burger as First of “Numerous” Alternative Launches in Korea

South Korea: Shinsegae Food, the food business arm of retail giant Shinsegae Group, announces the launch of the Better Burger at its No Brand Burger chain. The burger is created with its ground Better Meat and features fully plant-based cheese, bolognese sauce, and buns, which were all developed in-house. Interestingly, the company is touting the launch as a world’s first. Shinsegae claims this is the “first whose four major ingredients are all plant based, including ‘Better Bun’ […], a patty made with ‘Better Meat’, [and] recently developed veggie cheese and sauce. Among burger franchises around the world, No Brand Burger’s ‘Better Burger’ is the first burger even whose cheese is also plant-based.” This is a bold claim which is debatable, since even the McPlant is …


better meat store & restaurant in Seoul

© Better Meat Official

Gastronomy & Food Service

Shinsegae Foods Opens ‘Better Meat’ Store in Seoul’s Trendy Gangnam District

Shinsegae Foods, the food business arm of South Korean retail giant Shinsegae Group, has announced the opening of a store and restaurant for its plant-based brand Better Meat, in Seoul’s trendy Gangnam district. The company’s new premium store, The Better Vecchia & Nuovo, located in the SSG Food Market, offers a selection of  Better Meat’s products and dishes, including cold cuts, meatballs, pasta menus, and vegan meat salads.  According to Shinsegae Foods, the move follows the success of a Better Meat pop-up store that opened in the same gourmet market from July to December 2022, which attracted more than 13,000 customers, many of whom requested the company to open an official store. Better Meat and Better Foods Shinsegae Foods launched Better Meat in July 2021, partnering with …