Shroomeats: Disrupting the Status Quo with “Revolutionary” Upcycled Mushroom Meat
Mushrooms are quickly becoming a top ingredient of choice for many alt-protein brands and startups, thanks to their exploding popularity as a highly functional and sustainable food with a pleasing taste. However, mushrooms currently do not star as the top ingredient in most plant-based meats. Shroomeats, founded by Thai native Dissaya Theerakaosal, seeks to disrupt this status quo and launch a new trend for cleaner-label, mushroom-based meat alternatives. First launched in 2019 as a frozen product, the US-based Shroomeats now sells a line of shelf-stable vegan meats made from upcycled shitake mushrooms. Containing just six ingredients, Shroomeats’ line includes Mushroom Patties, Meatballs, and Shred-It (a shredded product.) The brand says its simple list of ingredients – shiitake mushroom, pea protein, sunflower oil, salt, pepper, potato …
