©Better Balance

Food & Beverage

Global Food Company Sigma Debuts ‘Better Balance’ Plant-Based Meats and Dairy in US

Sigma, a multi-billion dollar food company with leading brands in 18 countries, announces the launch of its new plant-based brand Better Balance in the US. Featuring plant-based shreds, grounds, and dairy-free cheese, Better Balance is currently available for foodservice channels, with future plans for additional products and direct-to-consumer sales. Headquartered in Dallas, TX, Better Balance states its products focus on providing great taste, texture, nutrition and versatility. Offerings include: Shreds – Can be marinated as chicken, beef, pork, or fish. Grounds – For Bolognese pasta, plant-based meatballs, and hamburgers. Hot Dogs – Ideal for grilling and summer celebrations. Sour Cream and Cheese Sauce – For dairy-free queso and nachos. First launched in Spain and Mexico, Better Balance says its products are tailored to suit different …


©Chocke Obleas

Products & Launches

Hugely Popular Mexican Snack Chocke-Obleas Rolls Out Across USA

Having noticed the snack’s enormous popularity and its potential in the USA, multinational food company Sigma Alimentos has launched amaranth-based snack Chocke Obleas (translates to Choco Wafers) into Hispanic grocers across San Jose, Los Angeles, Chicago, Dallas, Houston and South Texas, with more US locations set to follow. The product is not intentionally listed or advertised as vegan, and appears to be an “accidentally vegan” product; indeed we had to double and triple-check but the website does state, in relatively small print, the word vegan on its ingredients page. Perhaps the brand is missing a trick here, or perhaps it is purposely not pushing for a vegan label in order to avoid being marginalised. It does, however, make clear that it is a keto-friendly snack. …