Silk News - vegconomist - the vegan business magazine

Silk Nextmilk Minnesota Fair

©Silk

Marketing & Media

Silk Nextmilk Wins Over Thousands of Dairy Fans at Minnesota State Fair

September 22, 2022

Plant-based milk brand Silk recently attended the Minnesota State Fair to offer samples of Nextmilk, a “dairy-like” beverage created to offer the same taste and texture as traditional cow’s milk. Silk, which is owned by Danone, states it was the only plant-based brand providing samples at the event, which ranks as the largest state fair in the US by average daily attendance. The company sampled Nextmilk to over 44,000 attendees over 5 days – equating to 12 people per minute – and reports that 90% of tasters submitted highly positive feedback. According to Silk, reviewers praised Nextmilk’s creamy taste and texture, and admired the product for being lactose-free. Silk’s presence at the fair is even more noteworthy considering dairy is a top agricultural product in …

ClosePlease loginn

Silk Launches NextMilk Dairy Lovers

©Silk

Products & Launches

The Future of Plant-Based Milk? Silk Launches “Revolutionary” Nextmilk to Win Over Dairy Lovers

February 25, 2022January 21, 2022

Silk announces the introduction of Nextmilk to appeal to dairy consumers who still prefer the taste of cow’s milk over plant-based alternatives. Nextmilk is Silk’s first launch of a plant-based beverage designed to deliver the exact taste and sensory experience of actual cow’s milk. Nextmilk is Non-GMO certified, lactose-free and contains 30% fewer calories than dairy. It also offers six key nutrients found in dairy: calcium, vitamin D, vitamin A, B12, riboflavin and phosphorus. Available in Original and Reduced Fat varieties, the product retails for $4.99 per carton and can be found at Target, Kroger, Publix and HEB stores across the US. Silk, a Danone North America brand, says Nextmilk’s creamy flavor and texture took painstaking analysis and testing to develop. Danone’s research and innovation …

ClosePlease loginn

Silk Extra Creamy Almondmilk

©Silk

Products & Launches

Silk Introduces Extra Creamy Almond Milk Made with Three Types of Almonds

February 25, 2022January 8, 2022

Top-selling dairy-free brand Silk announced the company’s latest plant-based milk alternative, Silk Extra Creamy Almondmilk. Blended with three different varieties of almonds, Silk says the product offers a much smoother texture and mouthfeel than regular almond milk. The latest almond milk creation According to the company, 73% of consumers curious about plant-based foods start with buying almond milk. The Extra Creamy product is a rich source of calcium and vitamin E, has zero cholesterol, and contains 50% more calcium than reduced-fat dairy milk. The new milk alternative adds to the brand’s extensive portfolio, which includes non-dairy milk made from soy, almonds, cashews, coconut, and oats as well as yogurts and creamers. To celebrate the launch, the company is giving away a year’s worth of Silk …

ClosePlease loginn

Topics:

Sponsored

Image supplied by Clextral

Sponsored Post

Clextral’s innovative developments in producing affordable and tasty alternative proteins

Chocolate chipotle ice cream from Little Bean

©Carly Diaz Official

Food & Beverage

Cold Stone Creamery Partners with Silk to Launch First Plant-Based Ice Cream

February 25, 2022January 4, 2022

Ice cream chain Cold Stone Creamery announced the company’s Silk-crafted vegan ice cream is now available across the USA. The Silk Chocolate Almondmilk Frozen Dessert is Cold Stone’s first plant-based ice cream option and will feature in the Don’t Cry Over Spilled Silk Creation, made with Silk Chocolate Almondmilk Dessert, Banana, Peanut Butter and Roasted Almonds. Known for its signature “Creations” – where customers choose a combination of ice cream and mixed-in toppings – Cold Stone’s dairy-free menu was previously limited to a range of sorbet flavors. The collaboration with Silk, which is owned by Danone North America, will allow customers who choose dairy-free ice cream to take part in the full Cold Stone experience by adding in treats like apple pie, fruit, nuts, Oreos, …

ClosePlease loginn

Topics:

SILK GREEK STYLE COCONUTMILK YOGURT ALTERNATIVES

©SILK

Products & Launches

Silk Claims No Vegan Greek Yogurt Has Hit the Mark Until Now, With New Silk Greek Products

August 13, 2021

Silk, a Danone subsidiary, has stated this week that while Greek offerings dominate the yogurt category, encompassing nearly half of yogurt sales, so far plant-based alternatives have ” struggled to deliver” in terms of the thickness and texture of Greek style yogurt. Until now. The new range consists of Vanilla, Strawberry, Lemon, and Blueberry, produced with a coconut milk base, and the company says that “Silk Greek is seriously thick… in fact, it’s so thick, you can flip over a spoonful and it won’t budge!” Other companies producing a vegan Greek-style product include Kite Hill, Alpro, Oatly, and Meadow Foods in the UK. However, Silk claims that existing efforts in the segment have been unable to produce the signature traits of Greek, without the traditional …

ClosePlease loginn

Topics:

©Danone

Danone is Developing a Brand New Alt Milk That Mimics Dairy

September 5, 2021August 4, 2021

According to Danone, the plant milks currently on the market have limitations. The company points out that these milks are marketed based on their main ingredient, with soy, almond, and oat being the most popular. But some consumers are put off by this, as they know the taste and texture will be different from dairy.

ClosePlease loginn

Gordon Ramsay

©Gordon Ramsay Facebook

Marketing & Media

Gordon Ramsay, Formerly “Allergic to Vegans”, Becomes Face of Silk Oat Milk

July 30, 2021

After being voted the best-tasting original oat milk in the US, plant milk brand Silk has launched a campaign claiming the product is the G.O.A.T (Greatest of All Time). The campaign features three celebrities that Silk has named the G.O.A.T in their fields. Among them is celebrity chef Gordon Ramsay, famous for his no-holds-barred, often expletive-ridden criticisms of anything that falls below his standards. In the campaign, Silk calls him the “G.O.A.T of Yelling in Kitchens”. For several years, Ramsay has harshly criticised plant-based diets, once famously claiming he was “allergic to vegans”. But in 2018, things began to change. The chef added a vegan pizza to the menu at some of his London restaurants, before introducing a plant-based menu at his restaurant Bread Street …

ClosePlease loginn

Topics:

Silk Ultra

© Danone

Silk Launches Silk ULTRA Plant-Based Protein Drinks for Vegan Athletes

March 2, 2022January 15, 2021

Danone’s Silk introduces new Silk ULTRA – one of the first multi-serve beverages on the US market, offering 20 grams of complete plant-based protein, calcium, vitamin D, B2 and B12. The new line was developed by Irina Gerry just before her departure to alt-dairy producer Change Foods.

ClosePlease loginn

Topics:

Danone kids yogurts

© Danone North America

Products & Launches

Danone Launches Silk Kids Almondmilk Yogurt Alternatives

December 11, 2020

Danone North America announces a new range of calcium and vitamin D fortified almond yogurts for children. The new products contain 25% less sugar per ounce than average flavored yogurt alternatives, are peanut-free, gluten-free, lactose-free and Non-GMO Project Verified.

ClosePlease loginn

Topics:

Dominic Borrelli of Silk

Dominic Borrelli courtesy of Silk

Danone: “The Emphasis on Plant-Based Nutrition Will Accelerate Over Time & We Are Here to Help Meet Those Needs”

May 12, 2020May 6, 2020

Dominic Borrelli of Silk — Dominic Borrelli courtesy of Silk

Yesterday 5th May, multinational food giant Danone announced a new chapter in its plant-forward direction, hiring ex Coca Cola exec Shane Grant to head the push, as part of intentions to reach worldwide plant-based sales to €5 billion by 2025. It’s a bold move for the Paris-based corporation amid fascinating times in the food industry.

ClosePlease loginn

Topics:

Silk

©Silk

Food & Beverage

Olympic Athletes Michael Phelps and Aly Raisman Are New Faces of Silk Soymilk

May 1, 2020

Silk® recently announced its new partnership with two of the world’s most recognizable athletes, Olympic gold medalist, Michael Phelps, and world champion gymnast, Aly Raisman, as the new faces of its soymilk portfolio. The collaboration will also provide 1.5 million meals to the Feeding America charity.

ClosePlease loginn

Topics:

Silk Granbassador

©Silk

Silk is Offering $10,000 to a Selected Grandma For Taste-Testing Plant-Based Desserts

September 11, 2023March 12, 2020

In honor of National Pi Day 2020 (March 14), Silk is seeking a grandparent to review desserts containing Silk Dairy-Free Heavy Whipping Cream Alternative and suggest improvements to recipes before they are published. The chosen ‘Granbassador’ will be rewarded with $10,000 and a lifetime supply of the vegan cream.

ClosePlease loginn

©Silk

Products & Launches

Silk Debuts Innovative Vegan Whipped Cream to US Market

January 22, 2020

Silk, America’s leading brand of plant beverages, is currently introducing a plant-based alternative to high-fat whipped cream, the first of its kind on the market, according to the manufacturer. The Danone subsidiary’s new product is now available in retail stores across the US.

ClosePlease loginn

Topics:

heavy whipping cream

Silk’s NEW DHA Omega-3 plant-based beverage

Silk’s NEW DHA Omega-3 plant-based beverage

Silk Debuts DHA Omega-3 Plant-Based Beverage for Brain Health

March 2, 2022January 10, 2020

Silk, the biggest plant milk brand in the US, announces the addition of a Silk DHA Omega-3 – a blend of oatmilk, almondmilk and pea protein available in Original and Unsweetened Vanilla flavors which delivers 50% more calcium than dairy milk, 6g of pea protein per serving and 32mg of DHA Omega-3 to help support brain health.

ClosePlease loginn

Topics:

functional foods

Silk Kaffee

© Danone Silk

Products & Launches

First Vegan Coffee Creamer from Danone North America on the Market

October 9, 2018October 9, 2018

Danone North America has become the first company to introduce a plant-based coffee creamer, in response to consumer demand for a dairy-free alternative. Silk® dairy-free portioned vanilla coffee creamer is vegan, gluten-free, soya-free, cholesterol-free and made without artificial colors or flavors. It has a nutty vanilla taste and is available in 9 ml cups.

ClosePlease loginn

Topics:

© Dean Foods

Food & Beverage

Dean Foods: A New Focus on Plant-Based Milk Alternatives

September 6, 2018August 21, 2018

As demand for traditional dairy products continues to decline, plant-based alternatives are becoming increasingly popular. This has also had an impact on the US dairy company Dean Foods in the form of a drop in profits. In order to counteract its losses and simultaneously realign itself, the company now wants to concentrate largely on marketing plant-based milk product brands such as Good Karma. Last year, the dairy industry recorded a fall in profits of around 91 percent in the third quarter, not least as a result of falling consumer demand for conventional dairy products. As a result, contracts were terminated for many milk suppliers, and more investment was announced in the field of plant-based alternatives. “We want to get back into the plant-based business,” said …

ClosePlease loginn

Topics:

good karma foods

Silk feiert erfolgreiche Bike-to-work-woche

© RAM - stock.adobe.com

Danone Subsidiary Celebrates Successful Bike-to-Work Week

September 11, 2023June 1, 2018

Silk, a subsidiary of Danone North America specializing in plant-based foods, organized a “Bike-to-Work Week” from May 14-18 this year. This was intended to raise awareness of a healthier lifestyle. The campaign received high-profile support from Antoni Porowski, a well-known nutrition activist, who is featured in the “Queer Eye” series on Netflix.

ClosePlease loginn

Topics: