Silk

Danone Silk cereal liar

© Danone
Fairs & Events

Silk Investigates Dairy Preferences With Polygraph Taste Test in NYC

Silk, one of North America’s leading plant-based beverage brands, is questioning breakfast loyalties with an unconventional campaign aimed at settling a long-standing debate: Is dairy milk truly the best choice for cereal? According to the company, during a recent national taste test, 7 out of 10 dairy drinkers said they preferred Silk Vanilla Almondmilk in their cereal. Now Silk is taking its case directly to skeptics in a high-profile New York City event.  The campaign, dubbed “Cereal Liar,” invites participants who claim to prefer dairy milk to take a lie detector test while sampling both Silk and dairy options with their cereal. The event, set for January 9—two days before National Milk Day—is designed not just to promote Silk’s product but to challenge perceptions about …

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Silk almond milk

© Silk
Health

Listeria Outbreak in Plant-Based Milk: It’s Time to Give Some Context to the Reality of the Situation

A Listeria outbreak linked to Silk and Great Value plant-based milk products in Canada has recently made headlines, causing significant concern among consumers and prompting a large-scale recall by Danone Canada, the parent company of Silk. The food giant recalled 18 different products in Canada, including three almond beverages under the Great Value brand, all produced at a third-party manufacturing facility in Pickering, Ontario. Although the investigation into the exact cause of the outbreak is ongoing, this incident has raised questions about food safety in the plant-based sector. Listeria is a genus of bacteria, with Listeria monocytogenes being the most significant species concerning human health. This pathogen can cause listeriosis, a severe infection, especially in vulnerable populations such as pregnant women, newborns, the elderly, and …

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Danone Canada Silk Greek-style yogurt

© Danone Canada
Milk- and Dairy Alternatives

Danone Canada Launches Silk Greek-Style Yogurt with Locally Sourced Pea Protein

Danone Canada’s Silk brand announces its latest product launch: Greek-style, plant-based yogurt made with Canadian pea protein. Available in Vanilla and Key Lime flavors, the new products contain 12 grams of protein per 175g serving. The latest expansion of the Silk product line is designed to meet the growing consumer demand for plant-based options that are rich in protein, leveraging the comprehensive amino acid profile offered by pea protein. Additionally, the company’s strategic choice to source all pea protein exclusively from Canada is a positive development amidst the current challenges faced by North American pea protein producers. Pea protein has become a popular ingredient in the plant-based protein sector due to its hypoallergenic properties when compared to soy and wheat proteins, along with its complete …

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Silk Nextmilk Minnesota Fair

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Marketing & Media

Silk Nextmilk Wins Over Thousands of Dairy Fans at Minnesota State Fair

Plant-based milk brand Silk recently attended the Minnesota State Fair to offer samples of Nextmilk, a “dairy-like” beverage created to offer the same taste and texture as traditional cow’s milk.  Silk, which is owned by Danone, states it was the only plant-based brand providing samples at the event, which ranks as the largest state fair in the US by average daily attendance. The company sampled Nextmilk to over 44,000 attendees over 5 days – equating to 12 people per minute –  and reports that 90% of tasters submitted highly positive feedback.  According to Silk, reviewers praised Nextmilk’s creamy taste and texture, and admired the product for being lactose-free. Silk’s presence at the fair is even more noteworthy considering dairy is a top agricultural product in …

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Silk Launches NextMilk Dairy Lovers

©Silk
Products & Launches

The Future of Plant-Based Milk? Silk Launches “Revolutionary” Nextmilk to Win Over Dairy Lovers

Silk announces the introduction of Nextmilk to appeal to dairy consumers who still prefer the taste of cow’s milk over plant-based alternatives.  Nextmilk is Silk’s first launch of a plant-based beverage designed to deliver the exact taste and sensory experience of actual cow’s milk. Nextmilk is Non-GMO certified, lactose-free and contains 30% fewer calories than dairy. It also offers six key nutrients found in dairy: calcium, vitamin D, vitamin A, B12, riboflavin and phosphorus. Available in Original and Reduced Fat varieties, the product retails for $4.99 per carton and can be found at Target, Kroger, Publix and HEB stores across the US.  Silk, a Danone North America brand, says Nextmilk’s creamy flavor and texture took painstaking analysis and testing to develop. Danone’s research and innovation …

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Silk Extra Creamy Almondmilk

©Silk
Products & Launches

Silk Introduces Extra Creamy Almond Milk Made with Three Types of Almonds

Top-selling dairy-free brand Silk announced the company’s latest plant-based milk alternative, Silk Extra Creamy Almondmilk. Blended with three different varieties of almonds, Silk says the product offers a much smoother texture and mouthfeel than regular almond milk.  The latest almond milk creation  According to the company, 73% of consumers curious about plant-based foods start with buying almond milk. The Extra Creamy product is a rich source of calcium and vitamin E, has zero cholesterol, and contains 50% more calcium than reduced-fat dairy milk. The new milk alternative adds to the brand’s extensive portfolio, which includes non-dairy milk made from soy, almonds, cashews, coconut, and oats as well as yogurts and creamers.  To celebrate the launch, the company is giving away a year’s worth of Silk …

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Chocolate chipotle ice cream from Little Bean

©Carly Diaz Official
Food & Beverage

Cold Stone Creamery Partners with Silk to Launch First Plant-Based Ice Cream

Ice cream chain Cold Stone Creamery announced the company’s Silk-crafted vegan ice cream is now available across the USA. The Silk Chocolate Almondmilk Frozen Dessert is Cold Stone’s first plant-based ice cream option and will feature in the Don’t Cry Over Spilled Silk Creation, made with Silk Chocolate Almondmilk Dessert, Banana, Peanut Butter and Roasted Almonds. Known for its signature “Creations” – where customers choose a combination of ice cream and mixed-in toppings – Cold Stone’s dairy-free menu was previously limited to a range of sorbet flavors.  The collaboration with Silk, which is owned by Danone North America, will allow customers who choose dairy-free ice cream to take part in the full Cold Stone experience by adding in treats like apple pie, fruit, nuts, Oreos, …

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SILK GREEK STYLE COCONUTMILK YOGURT ALTERNATIVES

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Products & Launches

Silk Claims No Vegan Greek Yogurt Has Hit the Mark Until Now, With New Silk Greek Products

Silk, a Danone subsidiary, has stated this week that while Greek offerings dominate the yogurt category, encompassing nearly half of yogurt sales, so far plant-based alternatives have ” struggled to deliver” in terms of the thickness and texture of Greek style yogurt. Until now. The new range consists of Vanilla, Strawberry, Lemon, and Blueberry, produced with a coconut milk base, and the company says that “Silk Greek is seriously thick… in fact, it’s so thick, you can flip over a spoonful and it won’t budge!” Other companies producing a vegan Greek-style product include Kite Hill, Alpro, Oatly, and Meadow Foods in the UK. However, Silk claims that existing efforts in the segment have been unable to produce the signature traits of Greek, without the traditional …

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Gordon Ramsay

©Gordon Ramsay Facebook
Marketing & Media

Gordon Ramsay, Formerly “Allergic to Vegans”, Becomes Face of Silk Oat Milk

After being voted the best-tasting original oat milk in the US, plant milk brand Silk has launched a campaign claiming the product is the G.O.A.T (Greatest of All Time). The campaign features three celebrities that Silk has named the G.O.A.T in their fields. Among them is celebrity chef Gordon Ramsay, famous for his no-holds-barred, often expletive-ridden criticisms of anything that falls below his standards. In the campaign, Silk calls him the “G.O.A.T of Yelling in Kitchens”. For several years, Ramsay has harshly criticised plant-based diets, once famously claiming he was “allergic to vegans”. But in 2018, things began to change. The chef added a vegan pizza to the menu at some of his London restaurants, before introducing a plant-based menu at his restaurant Bread Street …

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Dominic Borrelli of Silk

Dominic Borrelli courtesy of Silk
Interviews

Danone: “The Emphasis on Plant-Based Nutrition Will Accelerate Over Time & We Are Here to Help Meet Those Needs”

Dominic Borrelli of Silk
Dominic Borrelli courtesy of Silk

Yesterday 5th May, multinational food giant Danone announced a new chapter in its plant-forward direction, hiring ex Coca Cola exec Shane Grant to head the push, as part of intentions to reach worldwide plant-based sales to €5 billion by 2025. It’s a bold move for the Paris-based corporation amid fascinating times in the food industry.

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Silk’s NEW DHA Omega-3 plant-based beverage

Silk’s NEW DHA Omega-3 plant-based beverage
Beverages

Silk Debuts DHA Omega-3 Plant-Based Beverage for Brain Health

Silk, the biggest plant milk brand in the US, announces the addition of a Silk DHA Omega-3 – a blend of oatmilk, almondmilk and pea protein available in Original and Unsweetened Vanilla flavors which delivers 50% more calcium than dairy milk, 6g of pea protein per serving and 32mg of DHA Omega-3 to help support brain health.

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Silk Kaffee

© Danone Silk
Products & Launches

First Vegan Coffee Creamer from Danone North America on the Market

Danone North America has become the first company to introduce a plant-based coffee creamer, in response to consumer demand for a dairy-free alternative. Silk® dairy-free portioned vanilla coffee creamer is vegan, gluten-free, soya-free, cholesterol-free and made without artificial colors or flavors. It has a nutty vanilla taste and is available in 9 ml cups.

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Dean Foods Logo

© Dean Foods
Food & Beverage

Dean Foods: A New Focus on Plant-Based Milk Alternatives

As demand for traditional dairy products continues to decline, plant-based alternatives are becoming increasingly popular. This has also had an impact on the US dairy company Dean Foods in the form of a drop in profits. In order to counteract its losses and simultaneously realign itself, the company now wants to concentrate largely on marketing plant-based milk product brands such as Good Karma. Last year, the dairy industry recorded a fall in profits of around 91 percent in the third quarter, not least as a result of falling consumer demand for conventional dairy products. As a result, contracts were terminated for many milk suppliers, and more investment was announced in the field of plant-based alternatives. “We want to get back into the plant-based business,” said …

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Silk feiert erfolgreiche Bike-to-work-woche

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Society

Danone Subsidiary Celebrates Successful Bike-to-Work Week

Silk, a subsidiary of Danone North America specializing in plant-based foods, organized a “Bike-to-Work Week” from May 14-18 this year. This was intended to raise awareness of a healthier lifestyle. The campaign received high-profile support from Antoni Porowski, a well-known nutrition activist, who is featured in the “Queer Eye” series on Netflix.

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