Simply V is the best-known and most frequently used cheese alternative in Germany – consumers are growing at a clear double-digit rate. When buying cheese alternatives, by far the most consumers reach for Simply V. This is the result of a representative Forsa survey (population, 14 to 69 years), which has now been published by E.V.A. GmbH, Oberreute.
German Market Leader SimplyV Launches Vegan Parmesan ParmVegan at Ocado UK
SimplyV, the no.1 plant-based cheese brand in Germany with a 35% market share, recently launched its grated vegan parmesan ParmVegan, created with a base of coconut and almond, at Ocado UK. Joining SimplyV’s existing range which includes gourmet slices (intense and mild), a mature block, and grated plant-based cheese, ParmVegan is free from soy, palm oil, gluten, and preservatives. SimplyV states that it dedicated a decade to developing a “best in class” almond-based cheese which it claims offers “unrivalled authentic taste and melt”. Food for Biodiversity Following consumer concerns around the sustainability of ingredients like coconut and almond, SimplyV conducted a survey to understand the growing conditions of these crops, which led to the development of joint measures and projects aimed at promoting sustainable practices. …