KARANA jackfruit expands into retail in singapore, debuts at plantega in NYC

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Studies & Numbers

Multiethnic Asian Survey Reveals Consumer Preference for Plant-Based Proteins Over Cultivated Meat and Insect-Based Products

A unique multiethnic Asian population survey supported by the Singapore Ministry of Education Academic Fund Tier 1, exploring consumer acceptance of alternative proteins, shows that participants are most willing to consume plant-based meat, over cultivated meat and insect-based products. Conducted among 1,224 adult Singaporean citizens — 75% Chinese, 15% Indian, and 10% Malay participants — the research delves into the drivers and barriers to consuming alternative protein foods to shed light on ways to promote more sustainable diets. Through an online survey, researchers identified various factors influencing alternative protein food consumption, including familiarity and acceptance, attitudinal factors such as food neophobia, drug residue concerns, zoonotic diseases,  food curiosity, “unnaturalness,” and distrust in gene technology, and lastly, willingness to pay for these alternatives. Plant-based leads the way The …