Smashburger Adds jack & annie’s Jackfruit Burgers at All US Locations, Serves Them in Non Vegan Buns
Smashburger, a burger chain operating corporate and franchise locations in 9 countries, has partnered with fellow Colorado brand jack and annie’s to offer a jackfruit burger at all US restaurants. Following the success and positive feedback from consumers during a limited-time menu test last summer at select Smashburger locations in Colorado, New York, New Jersey and Chicago, the chain decided to offer the plant-based burger as a permanent menu item in all branches. “As plant-based alternatives become more common on menus across the industry, it was natural to expand our menu,” said Eric Marcoux, Chief Restaurant Support Officer at Smashburger. “When we discovered jack & annie’s, we knew we were in the right place with our shared Colorado connections and our shared food philosophy of …