According to Danone, the plant milks currently on the market have limitations. The company points out that these milks are marketed based on their main ingredient, with soy, almond, and oat being the most popular. But some consumers are put off by this, as they know the taste and texture will be different from dairy.
Danone’s So Delicious Enters Oatmilk Category with New Organic Oatmilk
So Delicious Dairy Free, a subsidiary of Danone North America, announces it is launching new Organic Oatmilk – the brand’s first foray into the booming oatmilk category. Created to meet increasing consumer demand for oatmilk beverages, So Delicious Dairy Free Organic Oatmilk is made with organic oats and other ingredients, and comes in two varieties: Original and Extra Creamy. According to So Delicious, oatmilk continues to be one of the most popular plant-based beverages, with YOY sales growing by over 50% in June 2022. The new Organic Oatmilk is described as a rich and creamy product meant to be enjoyed in coffees, smoothies or virtually any recipe. The product is Certified Organic, gluten-free, and Non-GMO Project Verified, as well as certified vegan by Vegan Action, and …