Matthias Krön © The New Originals Company

Interviews

New Originals Company: “We Recognized Early on That Tofu Will Be a Key Pillar of Our Future Diet”

The New Originals Company, headquartered in Vienna, was founded in February 2024 by the Lunter family – tofu pioneers since 1991 – NLT Management Holding and Raiffeisenbank Landesbank Oberösterreich, an experienced investor in the food industry, and already employs over 600 people in six European countries. The New Originals Company focuses on the development of innovative tofu products that meet modern nutritional requirements. With already five brands, all of which stand for innovative, high-quality tofu products and plant-based foods, the company aims to expand further in the rapidly growing European market for natural plant-based foods. Regional roots and comprehensive traceability of raw materials along the entire supply chain remain an important part of the mission. Matthias Krön, CEO of the New Originals Company, gives us …

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The New Originals Company

M. Krön and M. Robin © The New Originals

Investments & Acquisitions

The New Originals Company Expands Tofu Portfolio with SoFine Acquisition

The New Originals Company is further expanding its expertise in the tofu convenience category with the acquisition of SoFine. With the acquisition of the established SoFine brand and the production facility in Landgraaf, the Netherlands, the New Originals Company aims to strengthen its innovative capabilities and expand its expertise with an extended product portfolio. Matthias Krön, CEO of The New Originals Company, stated, “We are very pleased to be sustainably expanding our expertise with the new site and almost one hundred highly qualified employees. With SoFine, we are expanding our portfolio with important innovations such as sliced tofu, diced tofu, minced tofu and tofu in water packs, and can thus contribute to the further development of the entire category. “The plant in Landgraaf complements our …

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SoFine Foods

© SoFine Foods

Products & Launches

SoFine Launches Plant-Based Chicken Burgers and Veg & Cheeze Puffers

SoFine Foods, a plant-based producer based in the Netherlands, has launched two new products in time for Veganuary. Joining SoFine’s successful SoChicken Skewers, the SoChicken Burgers are plant-based patties made with soy and wheat protein. They are said to have the same taste and juicy texture as conventional chicken, outranking other meat alternatives in a blind taste test. The breadcrumb-coated Vegetable & Cheeze Puffers are made from 39% vegetables — a mixture of spinach, courgette, and onions — combined with vegan cheese. The Puffers have received a top Nutriscore A rating, as they are rich in fibre and protein and low in saturated fat. The new products are already available in Belgium, and have recently arrived at some Edeka and Rewe stores in Germany. The …

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SoFish Fingers lifestyle

©SoFine

Meat- and Fish Alternatives

Dutch Tofu Pioneer SoFine to “Take Vegan Fish Sticks to the Next Level”

The new SoFish sticks that SoFine is set to launch into Rewe and Edeka in Germany have apparently been deemed as the tastiest in comparison with two other vegan alternatives in blind tests, with testers praising the taste and similarity to real fish, the crispy crust and the consistency. Multi market rollout Jessica Zomerdijk,  Commercial Director at SoFine, reveals: “After Germany, we expect to successfully launch the new SoFish sticks in the Netherlands, Belgium and Finland.” SoFish sticks are high in protein, contain omega 3 from flax oil, valuable fibre, and vitamins B2, B12, D, iron and zinc,  rewarded with a Nutriscore A grade. SoFine produces, in addition to its tofu products, meat alternatives, meatballs and vegetable-forward burgers and schnitzels, and a chicken alternative. In …

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