Somenoya tofu shop in Barcelona

© Somenoya

Retail & E-Commerce

Japan’s Someno’s TOFU Co. Reports 179% Sales Surge at First Overseas Branch in Barcelona

Someno’s TOFU Co., a Japanese tofu maker since 1862, opened the company’s first overseas branch, Somenoya, in Barcelona, Spain, this February. Eight months after the launch, the company reports that its retail outlet has experienced sturdy growth, with a 179% increase in sales in September compared to February.  TOFU Catalán S.L established the Barcelona shop in 2010; however, it sold its ownership to Someno’s TOFU Co. in October 2022. During the succession period, the business ceased operations, resuming and reopening in February 2023. With the motto “soybeans save the world”, Somenoya offers a tofu collection made by artisans using traditional processing methods and Nigari, a natural coagulant made from seawater. The company also sells SoMeat, a plant-based meat imported from Japan, and a range of Bento lunch …