Pamela Anderson Joins Vegan Skincare Brand Sonsie Skin as Owner & Co-Founder
Actress Pamela Anderson has acquired vegan skincare brand Sonsie Skin, and will now join the company as co-founder. Anderson is a longtime vegan, known for her animal rights activism and partnerships with vegan brands. Last year, she attracted attention by attending a fashion show without makeup, and has continued to make appearances barefaced ever since. She is now taking a new approach to beauty, focusing on skin health and self-acceptance rather than perfection. The aim is to inspire consumers who feel pressured by social norms to “embrace their most vulnerable self”. “To me, true beauty is about celebrating authenticity. I want to look like myself, feel like myself, and that means taking care of myself — inside and out,” said Anderson. Minimalist skincare Sonsie Skin …