11 Dutch Supermarkets Commit to Selling 60% Plant-Based Proteins by 2030
Supermarket chain SPAR and app-only grocery retailer Picnic have become the latest companies to commit to the ambitious protein transition goals set out by Dutch animal welfare organization Wakker Dier. They will work to sell 50% plant-based proteins by 2025, with this goal increasing to 60% by 2030. A total of 11 supermarkets operating in the Netherlands have now made the commitment; the others are Albert Heijn, Aldi, Crisp, Dirk, Ekoplaza, Jumbo, Lidl, Plus, and Odin. Together, these retailers hold a market share of over 90%. The only major Dutch supermarket chain that has not yet committed to the goal is Vomar. Currently, around 40% of proteins sold by Dutch supermarkets are plant-based. As the retailers work to increase this percentage, they will publish their …
